Roopa Kesarkar, Agile Project Delivery Lead

Roopa Kesarkar

Agile Project Delivery Lead

Transunion

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Information Technology
Experience
13 years, 10 Months

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Work Experience

Total years of experience :13 years, 10 Months

Agile Project Delivery Lead at Transunion
  • India - Mumbai
  • My current job since May 2019

Seasoned professional in implementing SAFE Agile methodologies for development of products initiatives and solutions across organization. Certified SAFE agile Product Owner

 Leading scrum ceremonies, PI Plannings, effective product demonstrations and retrospective sessions with core teams & business stakeholders across regions

 Managing, collaborating & grooming 5 plus scrums inclusive of 30 developers & testers across regional & international teams

 Expertise in Product management methodologies stakeholder management, requirement gathering, initiative- feature - user story creation, backlog prioritization.

 Successfully spearheaded the plan, design and launch of crucial Brand products: CIBILMicrofinance Score, launched in April'23 - India's first Microfinance Score that indicates creditworthiness and loan repayment ability of microfinance borrowers.

 MFI Score contributed to a revenue growth of 60 Mn in 2023. Commercial MSME Rank assists the lenders in evaluating credit worthiness and risks in lending the Commercial MSME entities.

 CMR along with Commercial Credit Information report contributes to 40% of the organization's revenue.

 Microfinance portfolio review and research conducted during strategy stage estimated to produce a revenue of 130 Mn.

 Comprehensive Credit information report- provides a consolidated & a 360-degree view of the profile of a borrower across Commercial, Consumer & Microfinance Bureau

 Successfully designed, planned, and launched multiple operational enhancement utilities over core product system resulting in significant target achievements within shorter timeframe & saving valuable human hours

 Maintenance Online Tool for Customer Service: Is an on-demand demographic & credit information retrieval utility which serves the customer service team to guide customers with relevant information.

 This system can handle 100k-150k queries per month allowing 98% regulatory TAT adherence for consumer complaint management.

 Dispute resolution system: Holistic system to manage & resolve the dispute raised by B2B and D2C Customers. Leveraging CRM for helping to build complete customer journey.

 ETL Service for Seamless Data Ingestion: A no-touch capability which ensures 22 Mn/day data conversion into a unified common data format reducing human interaction by 70%

 Online data correction portal and associated bulk utilities for engaging with members and improve the NPS of the organization from 45 to 69.

 Deeply engaged in the implementation of product-go live strategies & comprehensive project management throughout the entire project development lifecycle

 Collaboration and co-ordination with diverse teams including Sales, Marketing, Finance & other cross functional teams to facilitate the product adoption, delivery and developing marketing & campaign strategies

Manager Data Analysis at Transerv Pvt Ltd - UDIO App
  • India - Mumbai
  • May 2015 to April 2019

Worked on launch of one of kind social mobile wallet UDIO payments which is a peer-to-peer digital payment solution. This wallet leveraged payment facility with over 1 Lac merchants allowing over 50K transactions per day across India.

The app also facilitated the provision of small-ticket loans, offering hassle-free payment solutions to diverse customer segments.

 Conducted comprehensive market research to identify trends, competitive landscape, and customer needs in the digital payment industry . Develop compelling value propositions and positioning strategies for the bring the payment wallet and differentiate then in the market .

 Created engaging and persuasive marketing content including but not limited to blog spots, case studies and product collateral .

 Utilized various digital channels or external agencies to execute marketing campaigns, including social media, email marketing and online advertising to reach and engage the target audience

Played a pivotal role in development and implementation of reporting data repository and streamlining operational processes through the automation of standard and custom Tableau reports, help monitor and evaluate the effectiveness of market strategies . Several key metrics and KPIs, including acquisition cost, activation, conversion, NPS, adoption and customer lifetime value was captured.

 Supported Sales/ Products /Risk/ Finance / Operations teams with various data requirements & automations for downstream applications for upsell. Built automated systems for tracking the key product metrics, measuring acquisition/ retention of consumers & engagement driven campaigns.

 Custom analysis for different profile of customers including risk and fraud analysis

QA Team Lead - Data Operations at Smartstreams Technology
  • India - Mumbai
  • July 2012 to July 2015

Worked as Senior data analyst in Data Operations vertical for Transaction Fees and Invoice Management (TFIM) solution.

Majorly worked on dispute management & trade reconciliations between banks & brokers. Client- Société Générale - Paris

 Developed innovative automation frameworks to streamline repetitive tasks, increasing productivity within the team.

 Lead a team of 5 Analysts and was responsible for on-boarding new Brokers in the system and made substantial progress in developing the product for the client.

 Built functional/business and technical test scenarios, regression suits around product. Provided constructive feedback during code reviews, contributing to increased overall code quality

Sr. Data Analyst at CRIF HIGHMARK
  • India - Mumbai
  • July 2010 to July 2012

Facilitated the onboarding of over 150 Microfinance institutions, guiding them in submitting data to credit bureau.

 Created processes for data contributors for timely data submissions and assisted resolve data quality issues to ensure better data quality reporting.

 Automated various processes including high-volume data conversions, validations, normalization, standardization as well as report development, generation & delivery to end customers

Education

Bachelor's degree, Information Technology
  • at mumbai
  • June 2007

Specialties & Skills

Google Analytics
IT Project Management
Database Management
Marketing and brand Management
Agile Software Development
agile SAFe
Data Visualization
Data Analysis
Project manager

Training and Certifications

SAFe Agile product development (Certificate)
Date Attended:
July 2022