Rose Angela Alcantara

Marketing Administrator at Midis Group

• United Arab Emirates - Dubai
• February 2020 to June 2020

 Manage SEO and PPC campaigns through an agency and utilizes Google Analytics and Google AdWords for strategies
 Manage social media presence
 Conduct online marketing initiatives such as paid ad placement, email promotions, or viral marketing campaigns on social media
 Optimize website exposure by analyzing search engine patterns to assess placement of keywords or other content
 Develop and manage digital marketing strategies using all necessary tools
 Develop collaterals for sales enablement to drive brand awareness and demand generation
 Manage website development through an agency
 Assist in planning customer events and webinar activities
 Assist in the evaluation or negotiation of contracts with vendors
 Prepare invoices and PO to be submitted to Finance for vendor’s payment
 Prepare Marketing KPI report and other admin reports required
 Maintain appointment diary either manually or electronically and management of meeting rooms
 Handling queries and complaints via phone, email and general correspondence
 Performing ad-hoc administration duties
 Answer telephone, screen and direct calls
 Assisting the HR team with recruitment, on-boarding and termination processes
 Control inventory of office supplies and sales enablement