روشان Nair

Led end-to-end data analysis and insights delivery for the
Department of Economy and Tourism, Dubai, ensuring
compliance with client reporting requirements.
Designed and implemented SPSS automation programs to
improve data processing efficiency, accuracy, and
consistency.
Developed dashboards and analytical reports using Excel
and PowerPoint to support data-driven decision-making.
Managed fieldwork operations across multiple locations,
ensuring data quality, validation, and timely delivery.
Coordinated with mall and airport stakeholders to obtain
permissions and access passes, enabling uninterrupted
interview execution.

Conducted survey scripting and performed data analysis
for major clients including Mashreq, Mercedes, Etisalat,
Unilever, and Majid Al Futtaim Group.
Developed custom programs in Quantum software to
process raw data into actionable insights and clear
reports, ensuring accuracy and reliability.
Applied advanced data mining and statistical techniques
to deliver in-depth analyses and strategic
recommendations to clients.
Collaborated with clients via online meetings and on-site
visits to ensure seamless project execution and high client
satisfaction.

Supervised associates team, assigning projects, managing
escalations, providing resolutions, and ensuring timely delivery
to researchers.
Executed ad hoc and tracking studies for Nielsen Middle East
clients, including Al Rajhi Bank, Saudi British Bank, Pepsi, and
Etisalat.
Maintained continuous client communication, providing timely
updates on project progress across trackers, U&A studies,
product tests, concept tests, and multi-segment analyses.
Conducted advanced analytics, including Regression Analysis,
Cluster Analysis, and Winning Brand Analysis.

Handled a range of studies for ACNielsen UAE, from ad hoc
projects to complex trackers for clients such as HSBC, National
Commercial Bank, Al Rajhi Bank, Saudi British Bank, Pepsi, and
Dubai Government.
Managed projects independently, including data cleaning,
writing cleaning and tabulation programs, and finalizing reports.
Oversaw client management and servicing, consistently
achieving high client satisfaction.