Roxy Kairuz

 Translated the vision for online marketing into a coherent digital marketing strategy.
 Developed and executed an integrated online strategy with wider company marketing plans.
 Developed GEM’s internal branding, materials and brand consistency across the company.
 Created and published social posts, ensuring they were on brand.
 Planned and implemented social media strategies.
 Kept up to date on emerging trends in social media.
 Responsible for all social media reporting and KPIs.
 Produced engaging content for all social media channels.
 Content management for the GEM and Insomnia Dubai websites.
 Responsible for compiling and creating engaging monthly newsletters.
 Wrote and compiled engaging content for the GEM blog.
 Used PPC, SEO, email campaigns, blogs, forums, and social media channels to generate leads.
 Proposal writing and creative event ideas.
 Oversaw SEO and SEM campaigns.
 Redesigned and built the GEM Entertainers, Premiere Hostess, World CEO Forum and Insomnia Dubai websites.
 Content creation across GEM Entertainers, Premiere Hostess, World CEO Forum, and Insomnia Dubai websites.
 Established new tactics based on an understanding of the latest digital trends, engagement know how and viral content.

 Edited and wrote all content to be used across websites.
 Involved with the project management and workflow of all promotions throughout the digital department, including briefing design and technical teams and overseeing design of all social media visuals ie. Facebook timeline cover, profile pic, ads, landing pages, Twitter profile, Instagram images, etc.
 Edited videos to be used across the website and social media.
 Collated and reported on statistics internally.
 Collated and reported on social media ad spend and monitored digital spend to avoid going over budget.
 Established new tactics based on an understanding of the latest digital trends, engagement know how and viral content.
 Installed/developed third-party widgets, iframes and plug-ins.
 Developed and managed relationships with creative, web and social agencies, as well as other key stakeholders.
 Developed brand awareness by creating visual and compelling content to share across social media platforms.
 Collaborated with other departments to identify key promotions and messages to be pushed out across social media.
 Monitored and researched trends in social media tools, apps, design and promotions.

 Involved with the workflow of all active projects throughout the client service and production departments.
 Worked with account services and production teams to schedule jobs, set priorities and monitor job progress by tracking schedules.
 Worked closely with all agency teams effectively communicating status updates of daily projects while staying on budget and deadline.
 Maintained daily, monthly and yearly production schedule.
 Planned weekly with all client service and account management teams with the foresight to obtain and book resource into central resourcing schedule.
 Attended kick off and brainstorm sessions with a view to schedule in work accordingly.

 Managed the content production team to establish projects and project needs with the objective of continually improving enterprise product content and creating efficiencies in content production.
 Worked in collaboration with the design and technical teams on projects that required design and tech support.
 Fix/implemented design changes in Dreamweaver, as well as produced preview links.
 Ensured the smooth production and running of all live campaigns and troubleshooted where necessary.
 Set up email campaigns using various email platforms.
 Wrote up reports for senior management.