Business Development Manager
Rentokil Initial
Total years of experience :14 years, 8 Months
Led successful acquisition of Boecker by Rentokil Initial, overseeing team integration, system alignment, and implementation of revamped sales policies and structure - Managed a revenue budget exceeding 100 million AED.
Developed and executed a comprehensive marketing strategy encompassing digital advertising, SEO/SEM, and social media marketing, which led to significant brand visibility, increased website traffic, and a 15% revenue growth within one year.
Implemented a data-driven customer retention program resulting in a 30% increase in customer retention rate within a year, by optimizing operational processes, implementing personalized marketing strategies, and customer segmentation.
Revamped sales KPIs and created real-time performance trackers, enabling data-driven decision-making and improving sales efficiency and productivity.
Implemented a focused model for specific lines of business, diversifying revenue and boosting sales productivity.
Successfully executed cost-cutting strategies to increase profitability while maintaining high levels of customer satisfaction.
Coached and developed sales teams to achieve improved performance and career advancement, fostering a culture of continuous improvement and high motivation.
Managed a 30M+ USD revenue budget.
Achieved a 20% increase in sales by leveraging strategic distributor partnerships to expand presence in new markets.
Gathered market intelligence to identify unique selling propositions and develop differentiators.
Established a successful new product development strategy, increasing market share and sales.
Identified, evaluated, negotiated, and managed strategic partnerships in a complex growth category.
Utilized data-driven display ad networks for targeted advertising, achieving a 25% boost in click-through rates and conversions.
Implemented effective marketing strategies, enhancing brand equity and visibility.
Provided strategic consultancy to diverse businesses, driving their growth and success across a wide spectrum of industries, including SaaS, e-commerce, technology, consumer goods, services, healthcare, finance, and hospitality.
Collaborated with clients to analyze operational data and develop tailored efficiency strategies, resulting in increased productivity, streamlined processes, improved service quality, and optimized resource allocation.
Oversaw a revenue budget of over 120M USD - Led team to exceed projected sales targets by 135%.
Nurtured strong partnerships with global mobile network operators and telecom vendors, driving remarkable customer loyalty.
Built and trained a high-performance international sales team to drive revenue growth.
Led tenders and proposals, securing high-value contracts, and implementing efficient strategies for seamless project execution.
Revamped pricing and marketing strategies, creating a powerful brand identity and positioning the company as an industry leader.
Developed and implemented sales policies, procedures, and a CRM strategy, streamlining the company workflow and improving customer engagement.
Leveraged strategic selling techniques to maximize cross-selling and up-selling opportunities within the existing customer base.
Established joint venture agreements with multinational partners to bid for large-scale power distribution projects.
Identified new market opportunities and developed entry/investment strategies, driving revenue growth.
Established and cultivated relationships with key clients and partners, including leading players in the global energy industry.
Conducted high-level due diligence on new clients, potential partners, and acquisition targets.
Successfully negotiated with clients, resolving contractual issues & deviations, resulting in over $60M in savings over 3 years.
Managed equipment and materials procurement, overseeing purchases worth over $500M for power generation projects.
Led and managed engineering and construction teams for major projects valued at over $7 billion.
Managed engineering firms, subcontractors, and vendors. Led technical proposals & cost estimations for various packages.
Formed strategic consortium agreements with international partners, bidding for EMEA region power projects worth $2 billion.
Conducted strategic benchmarking and competitive analysis to improve company performance and applied cost optimization techniques leading to an average of 20% savings in costs in the first year.
Successfully led and managed engineering and site construction teams for major projects with a combined value of over $7 billion.
Purchased equipment and materials worth over $500 million for various power generation and distribution projects.
Successfully led negotiations with clients to resolve contractual issues, claims, and deviations resulting in over $60 million in savings over a 3-year period.
Managed engineering firms, subcontractors, and vendors. Led technical proposals & cost estimations for various electrical packages.
Successfully applied cost optimization techniques leading to an average of 10% savings in costs in the first year.
Managed inspections and testing of major electrical equipment at manufacturers' facilities.
Minor in Engineering Management
Graduated with honors