Rafal Mohammed

• Developed and executed brand strategies and campaign visuals across digital and print channels,
increasing brand visibility by 40%.
• Optimized social media campaign creative and content delivery, achieving 35% audience
engagement growth and a 50% increase in website traffic.
• Produced 100+ high-impact visual and communications assets, including infographics, reports,
videos, presentations, and campaign materials for stakeholder communication.
• Provided creative leadership for media and communications deliverables, ensuring consistent
messaging, brand application, design quality, and timely execution.
• Supported external visibility through communications initiatives, media-facing content, and
partnerships with academic institutions and media outlets, contributing to 30% more press
coverage.
• Collaborated with management, researchers, technical experts, and external partners to translate
complex information into clear, audience-focused communication outputs.

• Designed and implemented multi-channel marketing campaigns, increasing brand visibility by 40%
within targeted research communities.
• Developed and optimized digital content strategies, delivering 30% higher social media engagement
and a 20% rise in website traffic.
• Created email marketing visuals and tailored messaging, improving subscriber engagement by
25%.
• Strengthened brand consistency by revamping the institutes corporate identity and aligning
external communications.
• Represented the institute at global industry conferences, supporting professional visibility,
stakeholder engagement, and strategic collaborations.

• Led a rebranding project that enhanced market positioning and increased enrollment inquiries by
25%.
• Produced 90+ professional video projects supporting digital engagement, campaign storytelling,
event promotion, and institutional communications.
• Created marketing collateral that contributed to higher course registration rates.
• Executed targeted social media campaign visuals and communication assets that increased
audience engagement and boosted event attendance.