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Rua Al-Ghababsheh, Assistant Marketing Manager

Rua Al-Ghababsheh

Assistant Marketing Manager·Noor Al Mal

Jordan

Bachelor's degree, Marketing

Work experience

Total years of experience: 12 years, 4 months

Assistant Marketing Manager

July 2022 - Present

Noor Al Mal

Amman, Jordan

July 2022 - Present

- Managing Marketing Activities according to given Marketing Strategy,
Marketing Policy and Marketing Budget
- Managing, coordinating and supervising of all online & offline, in house or
outsourced, marketing services for the company
- Handling social media, public relation efforts, and content marketing.
- Communicating with the company group and coordinating marketing
activities in line with the group standards and ethics.
- Supervising Lead generation, evaluate feedback to optimize strategy and
activities
- Organizing company conferences, trade shows, and major events.
- Organizing market research and competitor’s analysis.

Company industry:
Financial Services
Job role:
Marketing and PR

Senior Content Writer

November 2017 - Present

Darpedia

Amman, Jordan

November 2017 - Present

Creation of high-quality and target group-specific content, conducting research on keywords, products and competitors, observation of market and competitors, translation.

Company industry:
Architecture
Job role:
Translation

Senior Digital & Marketing Content Management Officer

August 2019 - July 2022

bci mobile

Amman, Jordan

August 2019 - July 2022

- Oversees all content creation activities for the company
- Works closely with the brand management team to devise a content
strategy that aligns with the company's wider goals
- Creates of a content marketing calendar to ensure regular content
throughout the year
- Writes entertaining and informative search engine optimized copy
- Keeps up to date with industry best practice and monitors content activities
of competitors
- Assists the digital & e-commerce manager with ad-hoc copywriting
- Repurpose content for different mediums including social media and video
- Creates of entertaining and informative video content
- Works alongside the social media moderators to create content for the
different social media channels
- Updates all sections of the website including homepage and all other
categories
- Trains the moderation team on how to use the content management
system
- Performs any other duties related to his job as assigned by the Direct
Supervisor.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Senior Content Writer

November 2017 - August 2019

Darpedia

Amman, Jordan

November 2017 - August 2019

- Write clear marketing copy to promote company's products/services
- Proofread, translate and edit articles before publication
- Coordinate with marketing and design teams to illustrate articles and media
posts
- Conduct simple keyword research and use SEO guidelines to increase web
traffic
- Promote content on social media
- Identify customers' needs and gaps in our content and recommend new
topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed.

Company industry:
Architecture
Job role:
Writing and Journalism

Senior Marketing Leader

August 2014 - March 2015

Orange

Amman, Jordan

August 2014 - March 2015

Responsibility for the development, execution and initial rollout of significant Value Added Services including: identifying new Value added opportunities and services; build the marketing offer based on a strong value proposition, defining the targeted segments; developing business cases and product requirements; coordinating cross-functional teams to develop product and technical solution which meets the business requirements; being accountable for product delivery success.

Company industry:
Telecommunications
Job role:
Marketing and PR

Market Research Analyst

May 2013 - August 2014

Altibbi

Amman, Jordan

May 2013 - August 2014

1. Developing reports, market research and in Healthcare, Cosmetics and
Pharmaceutical industry
2. Elaborating primary and secondary, qualitative and quantitative researches
3. On-line marketing strategy and competitive intelligence for local and foreign
companies
4. Delivering the right solution for clients evolving business requirements
5. Building and maintaining strategic partnerships

Company industry:
Other Healthcare Services
Job role:
Research and Development

Marketing & Sales Officer

July 2011 - May 2013

SSSProcess

Amman, Jordan

July 2011 - May 2013

1. Assisting Marketing Manager in coordinating various integrated communication and marketing activities.
2. Developing and maintaining sales proposals and collateral, brochures, and many other materials related to marketing.
3. Supervising the production or implementation of marketing materials.
4. Developing standardize presentations, sales scripts.
5. Writing and maintaining content and providing monthly updates to company website.
6. Developing lead generation plans with targets, measures, and objectives.
7. Executing and analyzing results of advertisement and marketing campaigns.
8. Working on marketing researches.

Company industry:
IT Services
Job role:
Marketing and PR

Education

University of Jordan

January 2010

January 2010

Bachelor's degree, Marketing

Jordan

Skills

Marketing Materials
Expert
Marketing Materials
Expert
MS Office Automation
Expert
MS Office Automation
Expert
Online Lead Generation
Expert
Online Lead Generation
Expert
MS. Office (Excel, Word, PowerPoint)
Expert
MS. Office (Excel, Word, PowerPoint)
Expert
Marketing Materials
Expert
Marketing Materials
Expert
MS Office Automation
Expert
MS Office Automation
Expert
Online Lead Generation
Expert
Online Lead Generation
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Digital Marketing In Practice
Sep 2019
Certificate of Achievement (HR)
Maharat Program-BDC (an initiative of Tatweer Project, funded by USAID)
Apr 2010 - Jun 2010