Ruba Al Athra, Business Analyst

Ruba Al Athra

Business Analyst

AMMROC

Lieu
Émirats Arabes Unis
Éducation
Baccalauréat, Business Management
Expérience
12 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :12 years, 4 Mois

Business Analyst à AMMROC
  • Émirats Arabes Unis - Abu Dhabi
  • Je travaille ici depuis novembre 2019

• Core Analyst to VP Operations in providing decision support to executive management team with the integration of business elements across all programs and projects; integrating and consolidating information for company-wide performance management and reporting.

• Managed data operations team and collaborated with developers to meet business needs, promote data security and maintain data integrity.

• Core team member in driving the end to end Al Ain MRO shop readiness project involving 28 shops.

• Developed AMMROC performance management dashboard across all departments including OPS & SCM.

• Created & presented executive dashboards to show trends in data using Excel.

Senior Business Analyst à Emirates Integrated Telecommunications Company
  • Émirats Arabes Unis - Dubaï
  • juillet 2017 à novembre 2019

• Analyzed success of automating systems to process claims, identified issues in accuracy and discrepancies, and made corrections to system.

• Assessed trends in product marketing to develop effective and competitive strategies to increase company's market share and visibility.

• Provided detailed assessment of business systems and procedures, identified weaknesses and suggested ways to improve operations to optimize growth and revenues.

• Represented team on a cross-departmental project to define and develop new product concepts.

• Evaluated current business and market trends by researching, collecting and tracking Telecom data.

• Assisted with preparing proper channel analysis of sales performance and partner earnings that supported the channel strategy management to optimize performance and reach KPI's.

Marketing & Communications Manager à BBIH Group (Sky Telecom & VOCALCOM MEA)
  • Émirats Arabes Unis - Dubaï
  • janvier 2015 à juin 2017

• Launched new campaigns for company's products and services using effective strategies and attracted new customers to increase company's client base.

• Influenced growth of business by collaborating with all departments including sales, service, finance, and registration.

• Increased exposure of company brands to maximize outreach by managing public relations and communications and followed government guidelines.

• Triggered 40% increase in business growth and total turnover by launching VOCALCOM V5 product.

• Introduced & directed an e-mail / e-newsletter marketing initiative, which significantly increased online customer traffic.

• Introduced & collaborated the launch of Sky Telecom digital platform (mySky.ae).

Marketing Specialist à KBBO Group
  • Émirats Arabes Unis - Abu Dhabi
  • septembre 2013 à décembre 2014

• Built & maintained productive relationships with agencies.

• Prepared & generated reports demonstrating brand performance & market position.

• Established media planning, and handled the marketing budget.

• Streamlined marketing & communications processes by executing ATL, BTL marketing channel activities.

Business Development Executive à Al Fayha Aluminium Factory
  • Émirats Arabes Unis - Dubaï
  • février 2012 à août 2013

• Contributed to business success by cultivating and maintaining strong industry and customer relationships to take advantage of opportunities as they presented themselves.

Éducation

Baccalauréat, Business Management
  • à American University In The Emirates
  • janvier 2012

Honoree list

Specialties & Skills

Marketing Research
Creative Work
Teamwork
Active Learning
Communicator
MICROSOFT EXCEL
Strategic Management
Analytical Thinking
Scrum Master
Product Owner
Tableau

Langues

Arabe
Langue Maternelle
Anglais
Expert
Français
Débutant

Formation et Diplômes

Agile Scrum Master (Certificat)
Date de la formation:
December 2020
Product Management Strategy (Formation)
Institut de formation:
LinkedIn
Date de la formation:
December 2020
Introduction to Business Analyst (Certificat)
Date de la formation:
November 2019

Loisirs

  • Shooting Sport
  • Reading
  • Swimming
  • Learning