Head - Sales & Marketing (Grade: Senior Manager)
DigiDirect Retail Pvt. Ltd.
Total years of experience :22 years, 10 Months
Manage corporate sales & marketing functions, overseeing a 20-member team. Direct Sales Management, Brand Management, PR, Media Relations and Corporate Positioning, Product Launches, Advertising, Sales collateral and Tradeshow Marketing.
Developed Sales & Marketing (Brand Visibility & Promotion) of the entire group brands (Videocon, Sansui, Kenstar, Electrolux) through Corporate Activities throughout the country.
I was heading the acquisition for the SME Liabilities unit in Mumbai & Gujarat, as I was accountable for products which included Trade Liability products, Trade Finance (100% Margin and limit based Trade Finance / Assets products), Cash Management Services, General Insurance, Life Insurance, Equity (mainly Demat Accounts), Mutual Funds etc., thereby contributing to the NFI / NII generation for the unit.
I was responsible for acquisition of Trade and Asset centric customers and offer products and services with the aim of enhancing the NFI and the NII for the given territory.
I Was responsible for building & managing the dealer distribution network for Samsung Mobile Phones in West Bengal, Bihar, Jharkhand, Odisha, NE States to ensure primary sales and reach of brands (width and depth) in the market.
Completed PG Diploma in Business Management from Asia-Pacific Institute of Management, New Delhi in the year 2001 (Full Time)
Completed B. Com (Honors - Management) from Gauhati University in the year 1998
