Ruff Jazzelle Matoto

Launched the first market entry and expansion of Aureus Academy in Dubai (Dubai Mall, Springs Souk,
Festival Plaza), a Singapore-based premium education brand with 30+ branches since 2013, while
driving early-stage revenue growth and operational setup
• Drove monthly revenue to AED 250K monthly within the first 3 months, toward an AED 1M annual
target across multi-branch operations, while exceeding enrolment targets across multiple centres
• Tripled conversion rates from 20% to 60% through structured sales frameworks and team capability
development
• Activated high-impact marketing initiatives including referral ecosystems, roadshows, and mall
partnerships to increase brand visibility and lead generation
• Managed cross-functional teams and performance KPIs

Pioneered B2B Division | 10+ Staff | 100% Sales Achievement
• Led 4 Assistant Managers and 10+ financial analysts, managing recruitment, onboarding, and
performance tracking.
• Pioneered AKMA’s B2B operations and designed its Financial Wellness Program (FIT)
• Developed and executed email and content marketing campaigns targeting HR and C-suite executives,
generating new B2B leads via Apollo.
• Secured corporate partnerships across healthcare, logistics, manufacturing, and financial sectors
• Organized high-profile financial wellness events segmented by profession and income tier
• Achieved annual sales target pipeline and established standardized KPI and reporting systems across all
business units.
• Positioned AKMA as a thought leader in employee financial well-being and corporate HR engagement

• $40M revenue in 6 months | 50+ cross-functional global staff | 15 U.S. branches | 150% Sales
Achievement
• Spearheaded the full commercial, marketing strategy, revenue operations, pipe-line acceleration during rapid organizational expansion from 100 to 200+ staff across 15 branches.
• Managed a 50+ person cross-functional team (Sales, BDRs, FRs, and Marketing), building new systems, KPIs, and data infrastructures from the ground up.
• Implemented CRM-driven sales architecture, performance dashboards, and KPI systems—boosting field efficiency by 20% and retention by 50%.
• Rebuilt the firm’s B2B referral ecosystem (healthcare, insurance, auto, and wellness), driving 40% portfolio growth and multi-million-dollar revenue expansion within 6 months.
• Launched automated partner gifting via Postal.io, streamlining 1, 000+ B2B touchpoints per quarter and increasing retention and brand loyalty for 300+ Accounts.
• Directed a 30+ member marketing team executing SEO, paid media, events, and brand modernization projects across all branches.
• Recruited, trained, and upskilled national sales force through Grant Cardone University, fostering a unified and high-performance culture.

• UNICEF — Fundraising Campaigns & Advocacy Partnerships (2019-2020)
• UNHCR — Donor Acquisition & Corporate Engagement (2020-2021)
• WWF — National Fundraising Campaigns (2022-2023)
• Ateneo de Manila University - English Literature Lecturer (2024)

• Opened SalesWorks Malaysia’s new branch, established full operations from scratch, and scaled the team from 0 to 34-person team + 4 managers in 6 months
• Directed WWF Malaysia fundraising campaign through B2C and corporate donor channels.
• Achieved 120% revenue growth and maintained 100% retention via coaching and team development.
• Led daily sales meetings, training sessions, and regional activations across malls, airports, and corporate
offices.
• Represented the company in country-wide conferences and webinars, mentoring sales leaders
nationwide.

• Progressed from entry-level sales position to Managing Director through five consecutive promotions
based on consistent revenue overachievement and leadership performance
• 2 office branches | 33 BDRs + 6 Managers | 100% monthly target attainment | Telesales Pioneer
• Opened new branches in Pampanga and Makati, scaling from 0 to 33 SDRs and 6 managers
• Directed sales operations for B2B, B2C, and Telesales initiatives.
• Pioneered telesales strategy that preserved full operations during pandemic lockdowns.
• Oversaw recruitment, onboarding, training, and performance management across all branches.
• Delivered national and international conference talks and webinars on leadership and sales growth.

• 56 Events | 18 Countries | 1000+ Speakers | 1000+ Global Partnerships
• Onboarded 1000+ international high-profile speakers and panelists including executives from Fortune 500 companies to cater to 35, 000 attendees translating to $100M+ annual revenue.
• Managed 10+ LinkedIn communities reaching 300, 000+ marketing professionals worldwide.
• Built global partnerships and exhibitor acquisition (agencies, associations, universities, media groups) for TECHSPO, DigiMarCon’s technology expo division.
• Managed data migration, campaign automation, global account management, and executed global email marketing campaigns.
• Oversaw website and mobile app content management (WordPress and Techspo platforms).
• Increased exhibitor participation and post-event monetization through data-driven outreach campaigns.