Sr Store Manager
Landmark Group
Total years of experience :11 years, 9 Months
• Currently handling Fun-city Store in Jumeraih Dubai with HNI guest catchment.
• Headed 2 furniture stores with area of 45507 Sq Feet with team of 45 persons with sale of 25 Mn.
• Spearhead profitability of stores and P&L Analysis. Reviewing dept margins.
• Driving group loyalty initiative (SHUKRAN) in store through team training and customer awareness.
• Delivering pleasant Delivery experience and looking after the after-sale services.
• Setting out the highest standard of Visual Merchandising for pleasant customer experience.
• Stringent monitoring of inventory and process to control shrinkage and damage.
• Forecasting the weekly and monthly KPI performance and to achieve healthy GOLY.
• Ensuring the proper mix of ATL and BTL marketing activities to enhance the customer awareness
• Heading the SEO and GMB for store to get maximum customer queries and customer contacts.
• Catchment analysis to ensure Catchment to store and Mall to store Footfall inside the store.
• Liaising with Mall Management on compliance of local law and regulations.
• Recruitment and training of team with Quarterly and Annual Performance reviews.
Career Achievements
• Got Best store Manager award for Dec 22 and Jan 23.
• Headed Store opening project and catchment study for 4 stores
• Awarded with Best store in Visual Merchandising and Display.
• Controlled Store Damage to .02% for Q3 and 0.15% for Q4
• Awarded Best Store for Mattress Sale vs Beds in GCC region
• Empowering a team of 240 people and achieving the AOP of 330 Million with store area 48000 Sq feet.
• Reviewing CBA and ROI of Expenses and promotions. Spearhead profitability of store.
• Carrying out complete E-Commerce operations including first mile operations.
• Stringent monitoring of inventory and process to control shrinkage and damage.
• Forecasting the weekly and monthly KPI performance and to achieve healthy GOLY.
• Recruitment and training of team with Quarterly and Annual Performance reviews.
• Timely Competition review and strategic formation to get maximum market share in city.
• Lead the cross-functional teams to plan and execute in-store marketing initiatives.
• Continues working to improve and enhance customer shopping journey and experience.
Career Achievements
• Awarded with North Golden Mirror Award being top performer unit Head for Q3 2019.
• Secured All India 3rd position in Omni sales during Covid-19 Lockdown.
• Achieved SPD .074 Million to 0.9 Million, Net profit achievement from -3.1% to +1.8% in fiscal 2019-20.
• Abated Operations cost by 0.9% and locked extra profit of Rs. 2.9 Million.
• Realized additional 0.52 Million Extra Profit with Concessioner brands
• Launched New categories with 23 Brands to give enrich shopping experience to customers.
• Controlled Shrinkage and Damage from 0.65% to 0.34%.
• Handled store operations involving Sales, Marketing and Accounts in box of 11000 Sq feet.
• Empowered multicultural team comprising Asst manager, Supervisors, Dept heads and sales staff.
• Responsible for Achieving AOP, Store KPI and generating LFL sales growth.
• Maintaining the international VM standards with coordination to local Law and guidelines.
• Implementation of SOPs of the entire retail operations.
• Robust implementation and drive of CRM program (SHUKRAN) and Achieving Monthly objectives.
• Strongly command over inventory movement and shrinkage control below 0.4%
• Lead the profitability of store with Maximizing sales and control operations expenses.
• Marketing survey of competitors and implementation of own plans to get the maximum market share.
Career Achievements
• First store to get 100% scores in Mystery Audit.
• Best Store Manager to clear Corporate SOP Audit with 100% score.
• Only Store to achieve AOP with Double digit GOLY, Got appreciation from CEO in Dubai SM Summit.
• Lead multiple stores in different locations with esteem proven results.
• Reign shrinkage from 0.80% to 0.35%.
Working With the area 3960 sq ft and team of 23 people
• Driving and maximizing the sales and profitability of the store to achieve growth.
Working on store P&L
Monitoring and review staff and store performance on a regular basis.
Performed as Master Coach who was responsible for training of new candidates for 10 stores.
Driving sales through maximizing team performance.
Organizing, preparing and arranging promotional materials and displays.
Maximizing sales through effective merchandising.
Leading by example in all aspects of the role.
Recruiting, training, supervising and appraising staff.
Maintaining accurate statistical and financial records.
Creating a combination of real value for money and outstanding customer service.
A comprehensive understanding of retail laws, security & health and safety issues.
Creating short and long terms business plans.
Can support a team and manage both good and poor performances.
Able to develop staff through performance management.
Responsible for in store sales of FMCG products, CDIT, Apparel and Home Care
Responsible for shrink Control, Damage and Expiry Management
Direct interaction with the customers.
Handling SOP’s of Aditya Birla Group
Working on store reports.
Proactive and able to use initiative when solving problems.
Commercial awareness with superb business skills.
Having a fast moving `can do` attitude.
To being a part of Audit team responsible for doing SOP audits for 10 stores.
Driving and maximizing the sales and profitability of the store to achieve growth.
To support Store manager for proper running operations of an FMCG Retail Store
Monitoring and review staff and store performance on a regular basis.
Driving sales through maximizing team performance.
Organizing, preparing and arranging promotional materials and displays.
Maximizing sales through effective merchandising.
Leading by example in all aspects of the role.
Recruiting, training, supervising and appraising staff.
Creating a combination of real value for money and outstanding customer service.
Can support a team and manage both good and poor performances.
Able to develop staff through performance management.
Responsible for in store sales of FMCG products.
Control the shrinkage, Damage and Expiry Management
Direct interaction with the customers.
Handling SOP’s of WAL-MART.
Working on store reports.
Working on SMART.
Maintaining GJ (General Journal) of the store.
Proactive and able to use initiative when solving problems.
Commercial awareness with superb business skills.
Having a fast moving `can do` attitude.
MBA with marketing specification and finance minor
Student Editor of college magazine in Session 2007-08 Student head of Planning Forum.(Management organization) NCC volunteers during college days. Performed as Stage Secretary in many college events. Participated in many Debates, Paper Presentation competitions
