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Rutana Beashen Beashen, marketing executive

Rutana Beashen Beashen

marketing executive·Redington microsoft

Saudi Arabia

Bachelor's degree, BBA in Marketing and Management

Work experience

Total years of experience: 5 years, 2 months

marketing executive

January 2024 - Present

Redington microsoft

Riyadh, Saudi Arabia

January 2024 - Present

A technology company where I held a multifaceted role that encompassed various key responsibilties. These duties entakied proficiently managing the executivs calender and preparing comprehensive reports and presentations. Additionaly, I assumed responsibility for overseeing communication with diverse vendors including Apple, involving the coordination of meetings diligent tracking of actionable items.Moreover I actievly collabrated with Redingtons marketing team and liaised with vendors such as Huawei to strategize the marketing approach for IdeaHUB products. furthermore, got invlolved in Leap 2024 event

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Administration

Marketing Specialist

January 2024 - Present

Redington (Microsoft)

Riyadh, Saudi Arabia

January 2024 - Present

• Led channel enablement programs and training initiatives for Windows 11 Pro across MEA, increasing partner
readiness and product adoption.
• Delivered keynote presentations and breakout sessions on Microsoft Copilot at major industry events (LEAP,
Vertical Congress).
• Executed joint marketing campaigns with distributors and resellers to drive brand awareness and generate
qualified leads.
• Aligned global marketing strategies with local market needs to enhance partner engagement and campaign
effectiveness.
• Collaborated with cross-functional teams (Sales, Product, Partners) to ensure successful campaign delivery.

Company industry:
IT Services
Job role:
Marketing and PR

Marketing Manager

January 2023 - December 2023

Mubtakarat Industries

Riyadh, Saudi Arabia

January 2023 - December 2023

• Developed and implemented marketing strategies for robotics and technology solutions targeting regional
markets.
• Partnered with system integrators and retailers to support product launches and expand market presence.
• Managed integrated campaigns across digital platforms, events, and partner activations.
• Led cross-functional teams to deliver projects within scope, timeline, and budget.
• Localized marketing content to effectively engage Arabic-speaking audiences.

Company industry:
Project & Construction Planning
Job role:
Marketing and PR

Event Manager

January 2021 - July 2022

The Whiting LLC

Texas, United States

January 2021 - July 2022

• Planned and executed corporate events, product launches, and networking conferences.
• Enhanced attendee engagement through strategic event planning and execution.

Company industry:
Merchandising
Job role:
Management

account executive

May 2021 - May 2022

AT&T

Texas, United States

May 2021 - May 2022

• Managed key client accounts and developed tailored growth strategies to increase revenue and retention.
• Consistently achieved 97% of sales targets and generated additional revenue through strategic upselling.
• Coordinated with internal teams to deliver seamless partner programs and customer experience.
• Built strong client relationships to support long-term business growth.

Company industry:
Telecommunications
Job role:
Accounting and Auditing

marketing executive

November 2020 - December 2021

Value Building Materials

Texas, United States

November 2020 - December 2021

• Conducted market research on the food industry, analyzing competitor strategies, technologies, and market
trends.
• Monitored and analyzed key performance metrics to evaluate marketing campaign effectiveness and identify
areas for improvement.

Company industry:
Construction & Building
Job role:
Marketing and PR

Education

UNIVERSITY OF TEXAS

January 2021

January 2021

Bachelor's degree, BBA in Marketing and Management

United States

GPA (point): 4 out of 4

GPA (point): 4 out of 4

University of Texas at Arlington

January 2021

January 2021

Bachelor's degree, Marketing

United States

Skills

BUSINESS CONTINUITY PLANNING
Intermediate
BUSINESS CONTINUITY PLANNING
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING PERFORMANCE MEASUREMENT AND MANAGEMENT
Intermediate
MARKETING PERFORMANCE MEASUREMENT AND MANAGEMENT
Intermediate
PROMOTIONAL STRATEGIES
Intermediate
PROMOTIONAL STRATEGIES
Intermediate
SALES ENABLEMENT
Intermediate
SALES ENABLEMENT
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate

Languages

Arabic

Native Speaker

English

Native Speaker

Spanish

Native Speaker

Training and Certifications

Certifications
Microsoft Copilot & Windows 11 Pro Advocacy
Hootsuite Social Marketing Certification
Commercial Selling Expert Path
PC Commercial Accreditation (2024–2025)

Hobbies and interests

writting