Rutuja Karegaonkar

• Scaled Meta & Google paid campaigns to achieve 16x ROAS (3-4x above industry benchmark) and drove a 10x increase in
monthly online sales revenue.
• Engineered end-to-end B2B lead generation funnels delivering 90% lead relevance at ₹5 CPL, capturing high-value recurring
revenue accounts.
• Ran systematic A/B and multivariate tests on ads and landing pages using GA4 to identify friction, optimize conversions, and
improve funnel performance.
• Integrated PPC with a technical SEO strategy to boost organic search visibility and reduce paid traffic dependency over time.
• Audited ad budgets via SEMrush, eliminated low-performing placements, and maintained lean, high-impact acquisition spend
across all channels.

• Delivered SEM and SEO strategies for global clients, achieving an average 20% increase in organic website traffic across diverse
industries.
• Managed end-to-end paid campaigns on Google & Meta, consistently improving ROAS and advising on CRO, funnel architecture,
and analytics setup.

• Developed content strategy and authored case studies for a sustainable agriculture program; conducted market research to shape
outreach campaigns.

• Increased qualified lead flow by 10% and generated ₹5 Lakhs in revenue through targeted digital campaigns and paid media
placements.