Executive Marketing Consultant
Digital Bean Consulting Group
Total des années d'expérience :11 years, 11 Mois
Consultation and direction to executives and marketing departments on how to scale their business
•Led the development of digital marketing strategies, focusing on CRM and personalized marketing to
enhance consumer engagement.
•Collaborated with IT and global partners to accelerate consumer data acquisition and optimize digital
marketing efforts.
•Oversaw the creation of digital content, ensuring alignment with brand objectives and enhancing online
visibility.
•Managed cross-functional teams, fostering collaboration and ensuring timely execution of digital
campaigns.
•Leveraged advanced analytics to derive insights, guiding the team in refining marketing strategies.
Developed and executed integrated digital marketing campaigns tailored to specific consumer segments.
•Managed stakeholder relationships, ensuring alignment of marketing initiatives with overarching business
objectives.
•Championed the use of CRM tools and platforms, optimizing consumer engagement and driving digital
transactions.
•Collaborated with internal creative teams to develop compelling digital content that reinforced brand
positioning.
•Oversaw the planning and execution of digital marketing events, enhancing brand presence and
consumer engagement.
Orchestrated global digital marketing campaigns, leveraging data-driven insights for targeted consumer
engagement.
•Managed the development and execution of digital marketing strategies, ensuring alignment with brand
objectives.
•Collaborated with cross-functional teams to ensure seamless execution of digital campaigns and
initiatives.
Leveraged advanced analytics tools to gain insights into consumer behavior and market trends.
•Ensured consistent brand messaging across all digital channels, driving brand loyalty and engagement.
Oversaw the North America Demand Generation team, crafting marketing campaigns and tools to
acquire new customers and retain existing ones.
•Integrated Salesforce and other sales tools to optimize lead generation and management processes.
•Utilized data-driven insights to refine prospecting strategies, ensuring alignment with company
objectives.
•Collaborated with cross-functional teams to develop inbound and outbound BDR sequences, optimizing
lead acquisition and conversion.
•Championed the development and execution of strategies in a complex business environment, directly
impacting lead generation and conversion.
Built and managed global marketing campaigns across digital and direct channels, aligning with business
development objectives.
•Leveraged Salesforce and other sales enablement tools to enhance lead management and outreach
processes.
•Analyzed market data to identify trends and opportunities, refining lead targeting and prospecting
strategies.
•Collaborated with cross-functional teams to optimize lead generation processes and BDR sequences.
•Drove the integration and optimization of prospecting tools and platforms, ensuring efficient lead
management and conversion.
Dean's List Four Years in a row