Saad Chishti

•Introduction to Social Media •The New Rules of PR, Marketing and Customer Service •Evolution of Social Media as a Communications Tool •The Brand Reality of Social Media •The Humanization of Business •Personal Branding •Social Media Marketing and the Marketing Mix •How to Define Goals and Objectives of Social Media Marketing •Content & Messaging Strategies •Listening, Engagement, Tracking & Measurement Strategies •Social Media Toolsets •The Social Consumer & Business •Creating a Business Case for Social Media •Implementing Social Media across the Organization •Social Business Models •Developing a Social Business Strategy •Governance, Policies and Procedures •Driving Cultural Change •Social Media Engagement •How to Listen and Monitor on the Social Web •Creating a Social Map •Identifying Influencers and Building Relationships •Integrating Social Media with your Website •Integrating Social Media with Mobile Technologies •Measuring the ROI of Social Media •Social CRM

• Introduction to Economic Theories and Islamic Economic Systems • The History of Islamic Finance and Commerce • Islamic Commercial Law • The different boards out guiding the industry aaoifi, ifsb etc. • Islamic commercial law and how they operate in a mixed legal system. • Prohibitions like riba (interest), gharar (uncertainty) etc • The concept behind qard (loan) and dayn (loan). Principles of Islamic commercial contracts. • Islamic Law of Sale and Purchase • Modes of shari'ah compliant, eg non participatory, participatory and accessory modes like mudaraba or musharaka • Islamic banking operations, eg retail, corporate, investment, international and treasury services, including characteristics of the operations. • Government regulations and accounting issues, this looked at regulations, compliance, risk management, also social responsibility and ethics • Modern Trends in Islamic Banking • Introduction into Islamic Insurance, Takaful & Retakaful

• Project management (Prince2) • Business Communications • Marketing and marketing management • Database theory and practice • Database systems development (SQL Oracle, PHP) • Business enabling systems, groupware,information and knowledge management and communication systems • Information system methodologies • Accounting & Finance Fundamentals • Strategic Financial Management • HTML, XML, and Javascript • Practical Business Systems Development using SSADM • E-Commerce and Intranet Systems • Systems Analysis • Business Economics