Brand Executive
AG International
Total years of experience :0 years, 11 Months
AG International November11, 2013-Present
(REVLON-FREEMAN-JOLEN-LANA-NATURE SECRETS)
Designation: Brand Executive
Launched Revlon Color'n Care & Lana Shaving Foam
➢ Responsible for brand building, liaising with agencies, production of in - house promotional materials and publications, preparing press releases, organizing promotional activities.
➢ Understanding market and customer.
➢ Preparation of brand plan-marketing, quaterly promotional strategy-input finalization and input implementation plan.
➢ Brand sales analysis and follow up for strategy implementation.
➢ Ensuring brand profitability.
➢ Piloting the innovations and creating new indications and expanding markets.
➢ Keep up to date with market trends and new developments utilizing information for business improvement
➢ Accountability for Brand's performance & working closely with sales team
➢ Formulating and implementing trade/marketing strategies
➢ Execution of trade and promotional activities
➢ Managing advertising and promotion funds
➢ Providing market analysis information pertaining to competitors, trends and activities
➢ Product Development- Feasibility study and product launches
➢ Supervised the team of Merchandisers
University of Central Punjab, Lahore Masters in Business Administration (MBA) (2.99-cgpa) 2010-2014
Standard College of Commerce, Lahore 2008-09 Bachelor of Commerce (1st Division)
Punjab College of Commerce, Lahore 2007-08 Intermediate in Commerce (1st division)
Divisional Public School, Lahore 2006-07 Matriculation (science) (1st division)