Founder And Managing Director
Verdure Medical Supplies Trading LLC, Verdure Nutrition Supplements Trading LLC
Total years of experience :33 years, 2 Months
• Spearhead the successful setup of Verdure Medical Supplies Trading LLC and Verdure Nutrition Supplements Trading LLC to administer the supply and distribution of various healthcare providers products \[medical devices, IVD diagnostics, POC, Life Sciences, and medical disposables (LAB-OR-ER-ICU)\],
• Developed Verdure’s "Growth Incubation Business Model" for multinational companies interested in doing business in the Middle East.
• Initiated Nutrition Business unit to sell and distribute high end organic nutritional products such as baby cereals, baby infant milk formula, and niche adult nutritional supplements.
• Secured and cultivated office setup, legalization, and registration of both companies.
• Supervised the licenses and distribution agreements with five international suppliers and enhanced the operational effectiveness of the organization.
• Managed extremely competent assets managing these business units with a business sales funnel, rising customer base in hand.
Enhanced revenue generation from €5 million to €53 million, CAGR > 17.9%.
•Streamlined product mixes, developed strategies, addressed client queries, as well as optimized distribution channels to enhance the overall effectiveness of the organization.
•Proactively leveraged and integrated agile revenue diversification strategies to achieve overall growth and expansion, despite Middle East uprising turmoil.
•Served as a global worldwide leader in IVD Diagnostics and managed Sysmex Middle East - Regional Sub Headquarter for 16 Middle East Countries.
•Established a highly proficient and data-driven team encompassing ninety-four members to manage a €6 million budget and directed reporting to Senior Executive Officer SEO - Germany.
•Developed various agile business methodologies in alignment with corporate objectives, reporting systems, and government compliance.
•Formulated a solid foundation for market expansion and penetration with a key focus on sustainability, profitability, and market share growth.
•Expanded portfolio offerings into new lines of Sysmex products portfolios encompassing Life science, Urinalysis, Flow Cytometry, and Coagulation.
•Redesigned sales distribution channels in eight countries, as well as initiated two promotional units in Oman, Bahrain, one affiliate unit in Egypt, and Saudi Service Centre
•Utilized in-house, custom-built solution based on Microsoft SharePoint workflows, Microsoft Power BI, and Microsoft Office to automate and streamline workflow processes with a key focus on increasing sales and marketing effectiveness.
•Launched various programs to enhance staff academic achievements and soft skills with a key focus on detecting potential future assets and driving business growth
2008 - 2010: Director - Sales & Marketing, | Sysmex Middle East FZ LLC, Dubai
2007 - 2008: Technical Director | Sysmex Middle East FZ LLC, Dubai
2005 - 2007: Technical Manager - Africa Operations | Sysmex Europe GmbH - Johannesburg, Benin
1997 - 2005: Regional Service Manager | AVL MEA AG, Datex-Ohmeda, Athens, Greece
1989 - 1997: Country Service Manager | Mediserv, Saudi Arabia