Saad Sheriff

Generated and actively managed an enterprise B2B sales pipeline valued at approximately AED
2.0M-5.0M, built through direct walk-ins, field sales, referrals, and strategic outbound prospecting
across the UAE real estate market.
Consistently achieved a 25-35% pipeline-to-deal conversion rate, successfully closing 3-5 developer
accounts per month on 12-month recurring contracts.
Managed average annual contract values ranging from AED 30K to AED 80K per account, with a
portfolio mix of mid-sized and large multi-project developers.
Owned the full sales lifecycle including lead qualification, discovery, solution presentation,
commercial negotiations, closure, onboarding, and account activation.
Delivered high six-figure AED annual recurring revenue (ARR) through long-term enterprise
partnerships and subscription-based agreements.
Led post-sales account management and client success as the single point of contact (SPOC),
ensuring adoption, performance optimization, and stakeholder satisfaction.
Drove contract renewals with an estimated 70-85% retention rate, securing continuity of recurring
revenue and building long-term client relationships.
Increased average revenue per account (ARPA) by 20-30% through structured upselling, package
expansion, and data-driven performance reviews with clients.

Conducted 10+ personalized weekend demo sessions each week for parents, promoting K-12
learning programs and AI-based coding courses with a 90%+ conversion rate.
Facilitated targeted B2B outreach to PTAs and academic institutions during weekdays to onboard
schools for curriculum integration and bulk student enrollments.
Cleaned and streamlined CRM lead data to reduce redundancy and improve lead quality for accurate
demo scheduling and follow-ups.
Created custom onboarding proposals and school outreach kits using curated data on regional
academic needs and PTA interests.
Maintained a tracker of parental objections, school feedback, and conversion blockers to enhance
messaging and demo personalization.
Generated weekly Excel reports summarizing demo funnel stages, counselor-wise performance, and
closure rates to support review meetings.
Analyzed student engagement data post-purchase to identify pacing gaps and suggest
enhancements in curriculum delivery flow.
Collaborated with regional leads to address bottlenecks in the sales pipeline and optimize outreach
strategies using structured feedback loops.

Sourced ₹12 Cr+ (AED ~5M) in new pipeline by targeting enterprise accounts focused on AI/ML and
data lakehouse transformations.
Closed ₹3.5 Cr (AED ~1.5M) in sourced revenue in FY24, exceeding quota by 125% and ranking in the
top 10% of APJ BDRs.
Engaged 75+ C-level and VP personas, aligning outreach to GCC themes like sovereign cloud, data
monetization, and cloud cost control.
Led outbound GTM plays in BFSI, telecom, and retail, achieving a 2.5x YoY increase in outbound-to
opportunity conversion.
Built personalized cadences reflecting UAE tech priorities (Smart City, AI 2031), improving email
response rates by 28%.
Partnered with AWS and Azure for co-sell campaigns, generating a ₹2.5 Cr+ partner-influenced
pipeline.
Developed Power BI dashboards to track outreach ROI, reducing SQL-to-opportunity cycle time by
12%.
Analyzed 10+ campaign variants using Salesforce and Outreach, doubling reply rates across fintech
and D2C retail targets.

Onboarded over 80 early-stage startups by independently reaching out via cold calls, email
campaigns, and social media.
Closed ₹5L+ worth of Demo Day packages by selling stalls, pitch slots, and networking passes to
startup founders.
Maintained and updated lead pipelines using Excel, ensuring consistent follow-ups and accurate data
tracking.
Designed outreach proposals and sales decks tailored to the needs of startup clients.
Drove visibility for events by managing targeted WhatsApp promotions and responding to direct
inquiries.
Engaged with founders to understand funding challenges and matched them with relevant community
opportunities.
Scheduled and facilitated sponsor meetings by preparing briefs and supporting documents.
Built initial familiarity with the startup lifecycle and investor relations by actively participating in
events