Marketing Specialist
ZILLANCER
Total des années d'expérience :2 years, 11 Mois
● Achieved a 32% organic growth on social media channels within two months by developing and executing a comprehensive social media content strategy to increase brand visibility and engagement.
● Delivered an increase in conversion rates through strategic optimization of Google Ads campaigns, encompassing targeted keyword adjustments, ad copy refinement, and landing page enhancements.
● Drove a surge in organic search traffic by implementing a holistic SEO strategy focused on on-page optimization, content quality improvements, and effective backlink building.
● Led the development and execution of a multi-channel marketing strategy, driving an uplift in sales revenue within a six-month timeframe, by implementing personalization and segmentation strategies.
● Secured prominent media coverage through successful PR campaigns, resulting in an article publication in an industry magazine and online platforms.
● Achieved a 42% click-through rate in email marketing campaigns, surpassing industry benchmarks, by implementing A/B testing strategies.
● Transformed market presence by managing industry events from start to finish, driving logistics, marketing, and booth setup. Resulted in a surge in qualified leads, reaffirming industry leadership.
● Slashed marketing expenses by 30% through strategic supplier relationship optimization, while developing and managing a budget for various marketing activities.
● Skillfully adapted marketing strategies for over 25 countries by culturally adapting content, imagery, and language, resulting in increased engagement and brand loyalty.
● Spearheaded a website overhaul, optimizing content, design, and navigation. Localized landing pages for target regions, resulting in improved lead generation and customer engagement.
● Surpassed targets for engagement and participation in a loyalty campaign by collaborating directly with customers, overseeing promotions, generating reports, and ensuring campaign success.
● Ensured brand consistency across all marketing collateral by implementing standardized design guidelines and messaging frameworks, resulting in increased brand recognition.
● Executed the development of the first-ever case studies tailored to the region, showcasing real-world success stories and client testimonials.
● Developed and implemented a comprehensive multichannel content strategy, including blog posts, social media content, email marketing campaigns, and sales materials.