صبا ناز

Media Manager في Higher Education commission

• باكستان
• أشغل هذه الوظيفة منذ أبريل 2022

• Creating and implementing a comprehensive media and communication strategy
• Identifying appropriate media channels (TV, radio, print, digital, social media, etc.) to reach the target audience effectively.
• Overseeing social media accounts, crafting engaging content, responding to comments.
• Collaborating with internal teams or external agencies to develop compelling multimedia content, such as videos, graphics, social media post designs, and written materials.
• Managing media relations, press releases, and media outreach to generate positive publicity and manage any potential crisis situations.
• Analyzing media campaigns' performance using data and metrics, tracking key performance indicators (KPIs), and providing regular reports to the management team.
• Planning and managing the media budget, ensuring cost-effectiveness for media campaigns.
• Continuously monitoring and adjusting media campaigns to improve performance and achieve desired outcomes.
• Identifying and managing partnerships and sponsorship with relevant organizations, influencers, or media outlets to enhance brand visibility.