Marketing Manager
Surveal
Total years of experience :24 years, 4 Months
• • Achieved growth in comeback sales in Lebanon, resulting in 5 brands ranking in the top 5 and 1 brand becoming market leader, all within a constrained spending budget (8% of NSV).
• Led the development and guidance of the marketing team, delivering new and updated content marketing materials while ensuring comprehensive training for the sales force and medical community communication.
• Demonstrated expertise in managing marketing expenditures while staying within budgetary limits.
• Evaluated and refined marketing initiatives using KPIs to align with company goals and objectives.
• Initiated a post-marketing research program in collaboration with the medical department.
• Fostered collaboration across departments and stakeholders, consistently meeting set deadlines.
• Conducted comprehensive market analysis and surveys to identify growth opportunities, expanding the portfolio with innovative pharmaceutical technologies and pioneering compositions.
• Negotiated costs and fees with vendors, reducing invoice costs by 27% while maintaining service quality.
• Presented solutions for product presentation and packaging, enhancing profitability and development continuity.
• Revamped operational processes for in-house, in-licensing, and out-licensing activities, streamlining departmental efficiency.
• Successfully initiated the development of numerous pharmaceutical compositions and para-pharmaceuticals, including first-to-market products.
• Generated leads for in and out-licensing, and developed a robust partner ecosystem for mid to long-term projects through attendance of strategic international pharma exhibitions.
• • Built and led a dedicated team for the SPUTNIK V Vaccine program.
• Provided ongoing technical and communication training to team members, ensuring seamless program operations and team effectiveness.
• Managed the cold chain supply, stock, and delivery of vaccines and materials, addressing challenges promptly to maintain the vaccination campaign's integrity.
• Maintained transparent communication of program progress and managed inquiries across all communication channels.
• Coordinated effectively with internal stakeholders and health authorities to ensure Pharmacovigilance compliance and program success.
• Led a team of product managers, achieving market leadership for three products and contributing to a 25% increase in social media followers and engagement.
• Developed a specialized educational program for pharmacists, building a strong pharmacists network.
• Pioneered public awareness campaigns and disease screenings, enhancing brand awareness.
On Mission - Launch of "Fine Baby Diapers" and "Fine Care-Incontinence" Brands in Pharmacy Channel
• Developed comprehensive B2B brand plans and forecasts, ensuring successful execution and set market penetration.
• Provided technical and sales training to teams for effective plan implementation.
• Orchestrated B2C brand plans, including public awareness campaigns and loyalty programs, to support sales efforts.
• Maintained transparent communication and alignment of action plans with all stakeholders.