Senior Media Sales Manager
Explorer Publishing
Total years of experience :23 years, 4 Months
• Managerial responsibility of the Media Sales Team (4 Sales Executives)
• Selling across the entire Explorer Product Portfolio such as Maps, Regional Guides, monthly Magazine, contract publishing and online (EDM’s, weekly newsletter and online advertising)
• Responsibility for the re-launch of the Live Work Explore Magazine both print and online versions and involvement in all marketing activities
• Exceeding individual monthly revenue targets of $60K per month and quarterly targets of $350, 000
• Providing weekly project management, performance and sales reports to the Sales Director
• Managerial responsibility for a team of two sales executives
• Generating consistent new business on both the print and online versions of The Times Middle-East
• Overseeing all marketing aspects of the business namely company branding, website design, print design -company brochure/ media pack, monthly newsletter, arranging barters, social media and all direct marketing activities.
• Continuous management of a portfolio of over 500 accounts
Building relationships with all major media agencies and regularly servicing their accounts
• Providing performance analysis, marketing plans and sales projections for the Managing Director
• Managerial responsibility for a team of two sales executives
• Responsible for launch and growth of the first legal publication in the region - the Brief (Print & Online versions)
• Extensive involvement in organising events and conferences to raise profile of the magazine
• Building a client base from scratch - consisting of Law Firms, Corporate/ Investment Banks, Recruitment Agencies, Airlines and Media Agencies
• Responsible for annual target of USD $1million
•Drive new business and extend the reach of the magazine to Asia, Australia & Europe
·Responsible for an annual new business target of £1million
·Devising monthly sales plans, competitor analysis reports and marketing strategies
·Managing the client base in the northwest region such as BP and Audi UK
·Providing new business plans to further our growth in the marketplace
·Involvement in recruiting sales and marketing staff
·Extensive involvement in the development of a new website and design of various marketing and sales literature
·Direct management responsibility for a team of 8 researchers
·Continuous management of a portfolio of 350 clients eg. RBOS, Samsung and 3G.
·Handling proposals and pitches to major clients
·Responsible for annual departmental budget of £750K
·Providing performance analysis and sales projections for the business to the Operations Director
·Strategic development of accounts, devising new business and marketing strategies
·Responsible for Newspaper Circulation and FT.Com Subscriptions within Europe.
·Management of large corporate accounts such as Credit Suisse First Boston and IBM.
·Generating new business to expand the client base within different sectors in Europe and the Middle East eg. Education, Travel.
·Consistently aiming to exceed revenue targets by winning business deals such as Capital Group £50K, Lloyds TSB £35K, Daiwa Securities £20K.
·Responsible for an annual budget of £500K
·Identifying client needs and proposing appropriate solutions through proposal writing and delivering presentations
·Planning and organizing my time to meet deadlines and gain maximum efficiency out of my day
·Responsible for initial launch and promotion of a new website Euromoneydata.com including general web design.
·Managing and supervising existing corporate accounts eg. Wall Street Journal, Microsoft
·Exceeding monthly revenue targets of £40K per month
·Arranging and attending regular client meetings by presenting Euromoney products to generate new business contracts
·Extensive direct marketing and promotion of Euormoney Directories and the EDEN database
A 2.1 Double honours degree obtained in European Business at the Manchester Metropolitan University and a Maitrise de Commerce et Vente obtained at the IUP (International Trade University of Blaise Pascal) in Clermont-Ferrand, France. Core Modules studied over the 4 years were as follows:- Ø European Accounting Ø International Marketing Ø Business/European Law Ø Economics Ø Strategic Management
I achieved 3 A Levels at Mount Carmel School the grades were as follows:- French (B) Enlglish Literature (B) Business Studies (C)
