Senior Vice President – Sales & Marketing
Interwood Kitchens
Total years of experience :19 years, 10 Months
Interwood Kitchens Pvt Ltd - Its a leading manufacturer of Premium Modular Kitchens & Wardrobes, having presence in more than 12 cities. Responsibilities: Handling complete sales, marketing and P&L responsibility for Retail & Project Business of 76CR & handling a team of more than 180 + people . Growing retail business by having tieu-ups and building relationships alongwith Architects & Builders PAN India. Building and expanding base of Franchisee Stores across India and exploring new geographic areas for franchisee appointment. People management - 9 direct & 210 indirect reportees. Strategize and implement sales and marketing plans. Highlights : Increased Premium Product category sales having successful tie-ups with Architects and premium builders for retail sales. Had 3 franchisee appointed and stores launced in a short span of time namely Hyderabad, Goa & Ludhiana. Closed few retail orders with help of franchisee and architects for in Dubai, Nigeria, and Nepal. Organized leadership and situational training for key managers. Digital Marketing sales contribution increased to 30%. Monitored the referral and loyalty vertical that resulted in reduced CAC from 28% to 15% in 1 year.
Veneta Cucine Italian Kitchens - CC India Pvt. Ltd - Leading Modular Kitchens and Bedrooms from Italy Responsibility: Responsible for Sales and Marketing for PAN India Business of 40CR. Monitor market and competitor activity. Managed a team of 18 Professionals. dentify where improvements can be made and develop success-driven plans Manage detailed sales expectations and plan accordingly. Improved Business tie-ups with Architects and interiors for new business. Highlights: Launched new experience Centre of Hyderabad. Increased Business Revenue of SOUTH by 18% on YOY. Successfully completed Indiranagar, Jayanagar and Sankey Road Renovation of Veneta Boutique.
Nolte Kitchens - Home Studio India Pvt. Ltd - A leading manufacturer of German Kitchens and Wardrobes.
Responsibility :
Started my Jounery as Business Manger and rouse to Vice President Sales.
Spearheaded sales & business PAN India of 68CR alongwith more than 50+ member team in 21 cities in India.
Increased market penetration by having B2B and B2C tie-ups with Builders, Architects/ Interior Designers and HNI Clients.
Highlights:
Managed the operations of NOLTE INDIA completely effectively and successfully during COVID time with least impact on profitability and sustainability of the organization.
Signed Chef Manu Chandra as BRAND AMBASSADOR for NOLTE for PAN India.
Branding of NOLTE Products done with help of JC DECAUX at Bengaluru Airport.
New Photoshoot carried NOLTE PRODUCTS with the help of renowned photographer Waseem Khan and Marketing Agency OPUS CRM.
Launched FEBAL CASA, an ITLALIAN BRAND in BANGALORE Boutique.
Instrumental in appointments and scaling of New Franchisee Boutiques PAN in 21cities.
ShoeMart Doha, Qatar - Landmark International - A premium Retail footwear vertical of LANDMARK.
Responsibility:
Managed approximately 78, 000 sq/ft of retail space and delivering average daily sales of Qr. 248, 000.
Having additional responsibility as Asst Concept Manager looking into territory business of 110million Qatari Riyal annually through a team of 90+ people including, 2 SM, 3 ASM and 8 supervisors.
Ensuring high quality services, resulting in customer delight and optimum resource utilization for maximum service quality.
Providing timely updates to the inventory controllers ensuring that slow-moving products are cleared through a process of gradual mark downs and discounts thereby controlling the shelf life of the products.
Responsible for the store revenue forecast, pilferage control, performance evaluation, maintaining customer service levels, handling customer grievances, staffing, counselling, and career development of employees.
Conducting training sessions to reporting staff for smooth flow of operations.
Highlights:
Launched a new showroom in QATAR, towards new airport BARWA.
Launched DUMOND SIS in City Centre Mall, QATAR
Bata India Limited - Most popular and oldest footwear BRAND in India.
Responsibility:
Managed 15 EXCLUSIVE BATA BRAND OUTLETS and a team of over 200 members comprising different executive & managerial profiles.
Responsible for the operations of the store including stock planning, visual merchandising,
Team management and devising schemes, promotions along with brand team for the region.
Responsible for managing the media budget for these stores.
Making business plans and setting targets for individual stores.
To prepare seasonal Estimates and Budget for each store ensuring maximum store and district profitability keeping all controllable expenses at minimum.
Grew business 2.5 X in 4 yrs. by calendar 2009
Reliance Communications - Anil Ambani Group - A telecom retail vertical of Anil Ambani Group.
Responsibility:
Managed 6 Reliance Communications Retail Outlets in East Zone of Bangalore which are managed and operated by a company appointed Franchisee’s.
Motivating the team to achieve sales targets (Prepaid, Postpaid, Data Cards, and FWP) set by Bangalore Sales Head.
Responsible for achieving primary and secondary objectives of the company and ROI for Franchisee’s.
Analyzing marketing trends and tracking competitors activities and providing valuable inputs for product enhancement and fine-tuning sales & marketing strategies.
Recruitment and training of FOS and Customer care Executives to increase their penetration in the market.
Clearance of channel claims in time to ensure the motivation of the franchisee towards the business.
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