Business Development Manager
Interdev Technology
Total des années d'expérience :13 years, 3 Mois
•• Determine marketing opportunities and needs.
• Formulate and implement business development programs.
• Manage corporate communications.
• Develop materials and programs to communicate capabilities.
• Participate in the formulation of a marketing plan. Execute marketing programs in consonance with Business Plan and approved budget.
• Identify potential clients from published public material and contact with staff, and develop additional information sources.
• Develop materials and formats for presentations to prospective clients. Edit and update project descriptions, and related presentation materials.
• Establish a client/prospective client contact system to track clients to record contacts and status.
• Analyze marketing activities and recommend ways of generating new clients.
• In conjunction with Principal, develop unified communication programs and work with the branch offices to assist in the development and execution of their marketing programs.
• Developed, implemented, monitored and reviewed all marketing strategies for the business on both a regional and national basis.
• Development and management of the company’s marketing plans and strategies.
• Continuously improved the marketing processes within the business through the development of a structured marketing plan, segmentation analysis along with optimizing client data to ensure cost effective marketing programmers were delivered.
• Responsible for developing the product strategy for two new web hosting brands and a new website provider brand
• Managed a busy and focused team of more than 10 sales, marketing & product professionals including PR, junior assistants and online marketing specialists.
• Coordinate with the sales department for the implementation and supervision of the marketing plans and procedures.
• Responsible for the yearly marketing budget, schedule and production of all the materials of sales and marketing.
• Prepare reports of the biannual sales and present it to the key stakeholders.
• Copywriting for product launches including print and online, press releases and sales pitches.
• Manage the email marketing campaigns for product launches
• Liaise with PR to coordinate campaigns
Completed MBA in Marketing and HR with 67% overall. Did summer training through Maruti Suzuki on Corporate Sales.
