Founder & CEO - Senior Business Analyst
Charsoq
Total years of experience :14 years, 6 Months
Orchestrated a phenomenal 42% annually revenue surge for Charsoq over the last 5 years; oversaw team expansion from 2 to 25+, aligning company strategy with departmental objectives to achieve an outstanding 70% fulfilment.
● Managed analytics alongside a team of 7 developers, database, and data analyst specialists, conducting the development of 35+ CRM software versions and 100+ performance and sales reports.
● Led the implementation of best practices in organisational change management for CRMs, facilitating the transition from traditional to data-driven decision-making processes.
● Designed tailored 50+ productivity KPIs for pharmaceuticals, positively impacting the lead-to-opportunity process, optimizing marketing effectiveness and customer engagement.
● Championed the utilisation of Agile and Scrum methodologies to deliver customer-centred solutions, resulting in a 10%+ enhancement in projects requirements alignment and fostering a 30%+ improvement in the development process.
● Developed customised performance scorecards contributed to a 15%+ increase in targeting coverage rate and a 20%+ drop in plan deviation.
● Pioneered a transformative initiative with the HCPs Information Team, ensuring continuous updates for information encompassing 16, 000+ pharmacies, 100, 000+ HCPs, and 1, 000+ hospitals and medical centres.
● Created innovative methods to gather and maintain 480, 000+ codes for each pharmacy across 30 distributors, leveraging text mining algorithms for automated updates.
● Led the development of the tour visit concept, tailoring strategies for each pharma company's field force visits, based on brand preferences, target specialities, and promotional materials for HCP segments.
● Engineered product-based HCP segmentation strategy by analysing PU and CU, creating tailored marketing surveys for precise segmentation; utilised segmented data to optimise visit frequency and incentivize HCPs.
● Optimised field forces daily action plans with a practical approach recommending F2F calls based on the visit frequency of HCPs, geographical distances, and optimised the movement path using GPS data.
● Evaluated GPS data to detect false reports, measure HCP visit duration, and balance territories using sales data, leading to a 20%+ reduction in travel time.
● Systemized a data-driven sales force reward strategy, aligning incentives with sales performance metrics; revamped the recognition process.
● Streamlined the integration of daily sales of different distributors, facilitating thorough assessments of visit impacts on sales, and enabling physician prescription calculations.
● Analysed distributor, product, and regional sales trends to forecast sales and calculate ROI for HCPs and field forces, tracked essential mixed KPIs like the average sales per visit.
● Directed daily analyses of distributor and wholesaler inventory, utilising API-based integration to gather data. Optimized goods allocation, resulting in a 20% reduction in product expiration issues.
● Identified and mitigated potential gaps or stock shortages in distributor warehouses through rigorous forecasting.
● Calculated stock turnover rates to optimise inventory management strategies, offering recommendations for production levels and import quantities to ensure smooth supply chain operations.
● Conducted over 1500+ hours of training courses, train sales forces on sales force effectiveness tools.
● Served as the active spokesperson of Charsoq for 15 years, building and maintaining trust-based relations with stakeholders.
● Mentored strengths-focus coaching initiatives in Charsoq, resulting in a 25% reduction in technical team turnover, creating a positive and motivated work environment.
Collaborated in board meetings, discussions, and decision-making processes, aligning actions with chapter's strategic plan; instrumental in achieving an 80%+ growth in membership.
● Produced comprehensive financial reports for the board, ensuring transparency and compliance with regulatory guidelines, resulting in increased board confidence in financial decision-making, leading to a 50% reduction in processing time.
● Engaged with chapter members, listened to feedback and concerns, and represent members interests in board discussions. Encourage member involvement in chapter activities, events, and initiatives.
● Ensured adherence to the ICF's standards, code of ethics, and chapter bylaws. Upholding principles of transparency, integrity, and accountability in all chapter activities and operations.
● Spearheaded attendance and active participation in 20+ workshops and 2 international coaching weeks to enhance member’s knowledge.