Sadia Tabassum

Certinia Bangalore, India
• Product Roadmap & Strategy: Defined and executed a 7-phase monetization and growth roadmap for a
Resource Management platform, evolving a Comparison Engine into a standalone revenue-generating tool.
• Auditing & Compliance: Architected an admin-configurable Field Exclusion engine to automate data privacy;
ensured 100% data integrity during record duplication by stripping sensitive fields based on regulatory
requirements.
• Stakeholder Leadership: Engineered an admin-configurable framework for UI visibility and field sets, enabling
self-service customization and reducing engineering support overhead for enterprise clients.
• Product Modernization: Spearheaded the legacy-to-modern migration of the Self-Assignment module,
improving load performance and mobile responsiveness through a Lightning Web Component (LWC) refactor.
• Governance & Scaling: Standardized a Lab Options feature-flag framework to manage controlled rollouts of
new functionality, ensuring audit-ready configuration across multiple grid views and geographies.
• Automation & ROI: Reduced manual decision-making effort by 90% by designing an intelligent scoring
algorithm for resource matching, utilizing first-principles thinking to balance skills, availability, and cost
• Stakeholder Management: Co-led Agile scrum teams with engineering counterparts to deliver 20+ epics,
balancing immediate feature requests with long-term architectural refactors to improve sprint velocity.
• Data Architecture & Integrity: Authored requirements for a dynamic field-exclusion engine to prevent sensitive
data leakage during record clone and split operations, ensuring 100% data compliance.

Client (Meta) - onsite
• Developed the Ad Insights Dashboard UI using React, utilizing React Hooks and Apollo Client for real-time
data fetching and rendering of ad performance metrics like user reach, view duration, and engagement
analytics, with a component-based architecture and conditional rendering for dynamic UI updates.
• Managed application state using React Hooks and GraphQL caching, along with data from RESTful API
responses, to ensure efficient rendering and real-time UI updates.
• Implemented responsive UI components using Redux, TypeScript, and Material UI, enhancing user
experience across multiple platforms.
• Optimized frontend performance through code-splitting, lazy loading, and memoization techniques,
improving page load time by 20%.

• Developed localization with i18n, NgRx, and RxJS, expanding global reach by 15 regions.
• Built a Guest Access feature in Order Tracking Website, enabling order tracking without login and scaling
user reach.
• Integrated reusable components like calendar with date range picker along with presets and validation,
custom pagination, and sorting using material UI boosting UX of the Website.
• Implemented real-time form validation and integrated Google reCAPTCHA for enhanced security.
• Optimized lazy loading, API calls, and Angular routing, reducing page load and API response time.
• Developed a dynamic, customizable dashboard using React Grid Layout, enabling users to personalize, persist,
and share widget configurations, enhancing user experience and engagement.
• Built a web app that dynamically fetches data from Excel/PDF files, populates filters, and displays it in a
dynamic table, enabling detailed and hierarchical views for enhanced data insights and interactivity.
• Integrated with RESTful APIs to perform CRUD operations, ensuring seamless data exchange.

∗ Developed a responsive product launch page using HTML, CSS, Bootstrap, and JavaScript, ensuring
cross-browser and cross-platform compatibility across devices for a consistent user experience.
∗ Implemented interactive elements and animations with jQuery, including dynamic content updates and responsive
navigation menus to enhance overall UI/UX engagement.