SADIG ABUAGLA

* Maintaining an accurate prospect database and produce monthly sales pipeline and progress report.
* Identify, investigate, validate and proactively pursue appropriate opportunities in line with corporate sales strategy.
* Lead and co-ordinate all aspects of the sales cycle including prospecting, introductory meetings, sales presentations, production of proposals/tender responses, agreement of commercial terms, contract negotiations, planning and implementation.
* Design, implement & facilitate an effective marketing strategy.
* Work closely with sales managers to implement sales strategies across the company.
* Overseeing and managing financial budgets.
* Coordinate with market research firm to obtain updated market information.
* Budget setting and control, including measurement and return on investment.
* Identify and attend appropriate conferences/industry events with the purpose of developing relationships and raising the company profile within the construction industry.
* Managing online campaigns, web site, and use of digital and social media.

Al Rajhi Holding is a diversified business group which is based in KSA. The group was established in 1936 and is now considered one of the leading industry groups with over $6 billion in yearly revenue. Since joining the group my role has been the following:

* Developed a marketing/sales team to implement strategy & delivering on objectives.
* Designed, implemented & facilitated an effective local & national sales strategy.
* Carried out effective research & intelligence into competitor products & other trends.
* Constantly improved business development activities
* Monitored and managed financial budgets.
* Managed daily activities with PR, press and marketing communications agencies.
* Developed partnerships & relationships with third parties to meet strategic objectives.
* Identified key market opportunities.
* Made sure that campaigns run to deadline and on budget.
* Online campaigns, web site, use of digital/social media.
* Budget setting and control, including measurement and return on investment.
* Management of sponsorship for conferences and events.
* Monitored & reported to CEO on the effectiveness of strategies/campaigns.
* Setting the scope, implementation, management & review of marketing campaigns.

• Developing a marketing team to implement strategy & delivering on objectives.
• Design, implement & facilitate an effective local & national marketing strategy.
• Carrying out effective research & intelligence into competitor products & other trends.
• Constantly improving business development activities.
• Overseeing and managing financial budgets.
• Manage daily activities with PR, press and marketing communications agencies.
• Develop partnerships & relationships with third parties to meet strategic objectives.
• Identifying key marketing opportunities.
• Making sure that campaigns run to deadline and on budget.
• Online campaigns, web site, use of digital/social media.
• Budget setting and control, including measurement and return on investment.
• Management of sponsorships for conferences and events.
• Monitoring & reporting to CEO on the effectiveness of strategies/campaigns.
• Setting the scope, implementation, management & review of marketing campaigns

State Farm is the biggest insurance company in USA with a yearly revenue exceeding $60 billion. The company is also listed #43 in the fortunate 500 companies.

• Increased brand awareness by 20% and revenue by 15% after the launch of Ad campaigns.
• Implemented a highly interactive strategies for Public Relations and Promotions
• Implemented regional marketing plans to support the business goals of the company, operation centers & agents.
• Worked closely with agents, field leadership, zone marketing managers, product lines, and other corporate departments to aid in the development of marketing plans that integrate and align at all levels.
• Created strategies, marketing programs designed to cross-sell to existing customers and attract new customers.
• Represented the “voice of the customer” and identified the needs of different customer segments.
• Planned to reach 70% of target audience through various media vehicles
• Created and executed preemptive advertising campaigns by working with top Ad agencies such as DDB.
• Used analytics to create meaningful reports on web site traffic and used to assist in developing ...and implementing tactical PR and social media marketing strategies as well as build online ...communities in our target markets

• Supervised the marketing team for the regional Home Depot chain of stores
• Conducted market research and assigned goals to the research teams
• Performed analysis of consumer behavior, market condition and competitors.
• Managed the budget for the marketing department and evaluated marketing campaigns.
• Provided support in working with public media and advertising firms
• Developed and executed marketing campaigns for new projects, product launches & activities

• Managed store of 12 employees
• Recruited, organized, hired, trained and evaluated store employees.
• Created positive working environment by implementing team building activities.
• Communicated, executed and managed marketing and merchandising program.
• Implemented new sales strategies to attract customers and increase revenue.
• Provided exceptional customer service & ensured all employees provided great customer service.

• Developed and maintained business relationship with current and prospective customers.
• Made calls, in-person visits and presentations to existing customers and new customers.
• Developed clear and effective written proposals/quotations for current & prospective customers.
• Coordinated sales effort with marketing, sales management, and technical service group.
• Expedited the resolution of customer problems and complains.