Sadina Malhas

- Leadership and Team Building: Built a high-performing regional marketing department from the ground up,
hiring and leading a team of 6 diverse marketing professionals across the US and Middle East.

- Process Improvement and Efficiency: Streamlined marketing operations by 30% through innovative
strategies, resulting in increased team productivity.

- Strategic Content Marketing: Spearheaded a data-driven content marketing strategy for the US and Middle
East, leading to a 20% increase in brand visibility, a 35% increase in customer engagement, and a significant
rise in lead generation.

- Alignment and Collaboration: Aligned regional marketing strategies with US and Middle Eastern sales goals,
ensuring cohesive execution and maximizing regional sales success.

- Channel Partner Enablement: Developed and delivered training and marketing materials, empowering
channel partners across the US and Middle East to effectively market and sell CrossRealms’ cybersecurity
solutions, leading to a 15% increase in partner-driven sales.

- Digital Marketing Expertise: Leveraged organic SEO strategies to build brand trust, name recognition, and a
positive image for CrossRealms in the US and Middle Eastern markets. Utilized a comprehensive suite of
tools including SEMrush, Google Analytics, Moz, Google Keyword Planner, and Hootsuite to track keyword
rankings, website traffic, audience engagement, and campaign performance across both regions.

- Design digital content: Utilize design skills to create visually appealing and engaging digital content for various platforms, such as websites, blogs, LinkedIn, press releases, and podcasts.

- Align campaigns with business goals: Develop and execute digital media campaigns that align with the company's business objectives and KPIs.

- Ensure brand consistency: Collaborate with Product Development and Sales teams to ensure brand consistency across all marketing channels.

- Communicate marketing strategy: Communicate the digital marketing strategy and business plans to senior management to secure support and ensure alignment with company goals.

- Identify target audiences: Analyze demographic data and consumer profiles to identify target audiences for cross-media campaigns.

- Manage social media profiles: Effectively manage social media profiles on LinkedIn, Facebook, Instagram, and other platforms by monitoring discussions, responding to inquiries, and fostering positive customer relationships.

- Monitor the market: Stay up-to-date with market trends and changes at the local, regional, national, and international levels to identify new opportunities for the company.

- Negotiate with service providers: Communicate and negotiate effectively with service providers and advertising agencies to update content and improve website conversions.

- Build relationships with stakeholders: Build strong relationships with key internal and external stakeholders to gather input and ensure the development of consistent and compelling marketing programs.

- Develop a marketing plan and strategy: Creating a comprehensive marketing plan, strategy and budget that aligns with the company's goals and objectives.

- Enhanced compliance with FDA regulations, which can help to protect the reputation and credibility of the brands being marketed.
- Increased brand awareness and sales for the brands being marketed
- Improved customer relationships and loyalty through effective marketing and customer service
- Improved efficiency and effectiveness of marketing efforts through market research and analysis of
campaign results
- Increased website traffic and lead generation through effective marketing campaigns and activities.