SADIQAH UBAIDILLAH

Operated within highly regulated, safety-critical environments, ensuring
compliance with SOPs while managing real-time operational decisions. Supported safe operations across short, medium, long and ultra-long haul flights on Boeing 787/777 aircrafts and A320/321 aircrafts, averaging 11 flight sectors and 120 flight hours monthly while serving up to 300+ passengers per flight.

1. Developed and executed integrated B2C campaigns across digital channels (Facebook, Instagram, Twitter/X, MyDigi App, EDM, SMS, Lazada, Shopee)
2. Managed end-to-end delivery of content initiatives, coordinating internal teams and external agencies
3. Led Digi Shopee campaign promoting local Malaysian murals, resulting in complete sell-out of limited-edition calendar within two months

• Supported the launch of Digi’s first fibre telesales engine, enabling year-round customer acquisition and retention initiatives through integration with the Customer Value Management (CVM) framework.
• Executed go-to-market and commercial strategies for Postpaid and Fibre/Broadband products, collaborating with cross-functional teams to drive product adoption and business performance.
• Partnered with Sales and Analytics teams to expand customer acquisition initiatives, contributing to approximately RM6.6 million in fibre revenue growth.
• Conducted market and competitive analysis to support product positioning, portfolio management, roadmap planning, and strategic growth initiatives.

• Selected as 1 of 8 participants from approximately 1, 000 applicants for Digi’s CEO Apprentice Programme, a high-potential leadership development initiative.
• Completed a one-year rotation across Product, Project Management, and Commercial Strategy functions under the CEO’s Office, supporting strategic initiatives across Malaysia and Thailand.
• Led the commercialisation of Digi Home Fibre services, partnering with national fibre providers to expand service availability to approximately 500, 000 homes.
• Coordinated cross-functional teams across Product, IT, Sales, Operations, and Commercial functions to support product launches, go-to-market initiatives, and service scaling efforts.
• Negotiated nationwide rental agreements, delivering RM1.29 million in cost savings, and collaborated on the Merdeka campaign, contributing to a 25% increase in MyDigi App transactions.