سائد الرمحي

❖ Lead end-to-end sales & operations for Kuwait market, with full ownership of business performance
❖ Develop and execute annual business plans, forecasts, and budgets aligned with company objectives
❖ Drive revenue growth and market share expansion across multiple product categories
❖ Optimize route-to-market strategies, improving distribution efficiency and channel performance
❖ Build and execute country activity calendar, ensuring strong in-market execution and brand visibility
❖ Lead and develop cross-functional teams (sales, merchandising, operations) to consistently achieve targets
❖ Strengthen key customer relationships and lead commercial negotiations with major accounts
❖ Oversee inventory and stock management, minimizing out-of-stock and overstock risks
❖ Monitor business performance and provide strategic insights and reporting to senior management
❖ Drive organizational effectiveness through team structuring, hiring, and talent development

❖ Managed COOP & modern trade channel, driving sales growth and strengthening market presence
❖ Developed and executed annual sales and volume plans, aligned with brand and company strategy
❖ Led successful product launches, ensuring strong pipeline planning, distribution, and in-store execution
❖ Designed and implemented trade marketing activations, increasing visibility and customer engagement
❖ Built and managed Customer Business Plans (CBP) and Customer Marketing Plans (CMP)
❖ Conducted monthly business reviews, tracking performance and identifying growth opportunities
❖ Strengthened relationships with key accounts, leading negotiations and joint business planning
❖ Utilized AC Nielsen data and market insights to drive data-based decisions and improve performance
❖ Led and supervised sales teams, merchandisers, and field operations
❖ Ensured effective stock and inventory management, reducing out-of-stock and overstock issues
❖ Coordinated closely with finance and supply chain to ensure smooth business operations

❖ Managed key retail accounts, ensuring strong execution of sales and promotional activities
❖ Planned and delivered sales forecasts and targets across assigned accounts
❖ Executed in-store activations and product launches, improving brand visibility
❖ Maintained strong customer relationships and ensured compliance with commercial agreements

❖ Managed daily sales operations including orders, invoicing, and deliveries
❖ Led a team of merchandisers, ensuring effective in-store execution
❖ Improved product visibility through displays and promotional activities
❖ Monitored stock levels and reduced expiry risks