Marketing Director
Ghassan Aboud Group
Total years of experience :8 years, 9 Months
Developing the department’s strategic plan, which addresses critical issues in the marketing and communications area. The plan will set out objectives for each strategic area of the department and outlines plans for achieving those objectives.
In consultation with the Managing Director, senior management team and departmental staff, develops and recommends an annual plan for the Marketing and Communications department.
The plan will set out objectives, plans, and specific activities to be pursued in each area of responsibility (GAG group, GAC, Orient Media and Humanitarian aid). This plan will be developed in the context of the organization’s strategic and operating plans and will be directed at supporting the objectives established in those plans.
Creating presentations to the Board on Marketing and Communications strategies and activities.
Providing strong, effective and highly visible leadership to the Marketing and Communications team in order to capitalize on the full potential of this most critical resource. Ensures that all employees are stimulated, motivated and guided to contribute fully to the realization of GAGs mission, vision, goals and objectives. Empowers employees to identify innovative approaches to enhance organizational performance.
Developing a marketing strategy that effectively markets the organization and educates the public in terms of issues and maximizes the organization's sales efforts.
Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources are utilized in a manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media.
Managing the production of each event ensuring all appropriate sponsorships are achieved and all details are managed in a creative, timely and cost efficient manner.
Developing and implementing communications and media strategies that successfully deliver information and key messages to the public.
Develops and maintains a strong and productive relationship with both online and offline media. Ensures (OHRF) goals and objectives are understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization and its goals.
Ensures the development of advertising and promotional plans and manages the annual advertising and promotional budget.
Manages the use of external resources as they pertain to the marketing and communications function - advertising agency
Set and plan research activities to better understand industry trends, consumer behavior and media monitoring.
Performs other related duties as assigned.
Weekly and monthly reporting of all activities to Management and senior staff across all business units to update on all activities and performance of marketing plans.
• Consult on appropriate research methodology and techniques to meet objectives
• Conduct research, Interpret data, writing reports, and making actionable recommendations for agency clients and adhoc clients
• Assisting in global and local client pitches on research and insight (Was lead on 5 winning pitches)
• Championing and developing new research products
• Working with global teams on new consumer insights and key trends for MENA region
• Coordinate with media planning teams on optimizing media and marketing strategies through research data, analytics and consumer understanding
• Partnered with web development teams to create new websites for both corporate and panel site
• Content development and management for both corporate and panel site
• Handled all search engine optimization for both corporate and panel site
• Developed and implemented content strategy for both corporate and panel site
• Social media optimization and monitoring
• Social media community management
• Developed and implemented ATL and BTL marketing and PR plan
• Writing press releases for both corporate news and research results
• Communicated with media and press to insure maximum exposure
• Monitored coverage of all press releases
Pre-Launch branding for TV channel and programs
• Monitored budget spending for all marketing activities
• Planned marketing strategies for TV channel launch
• Prepared media and sales kit for sales teams in Dubai and Abu Dhabi
• Liaised between marketing department, production, digital department and creative services
• Managed marketing and production collaterals with third party agencies and suppliers
• Supported digital media team with online marketing requirements
• Supported corporate and commercial departments in creating effective presentations for internal and external use
Planned and execution of media plans
• Conceptualized marketing and sales strategies based on market research for all print titles
• Coordinated marketing campaigns regionally
• Newsletter development content and design
• Direct client and accounts management
• Exhibition and event planning for publications from both creative and marketing aspects
• Writing and designing media kit presentations for corporate and client events/pitches
• Coordinated special operations and creative solutions for advertisers
• Coordinated and implementing membership with BPA circulation Audit
• Media planning and promotion for the three restaurants
• Planned Bistro One restaurant launch
• Planned weekly events for Amigo restaurant and bar
• Planned weekly events for Wild Jordan Cafe
• Assisted GM with operational activities