Social Media Executive
Ubrik Media
Total years of experience :1 years, 7 Months
• Manage the day-to-day maintenance and continuity of all social media outlets
• Identify ways to build up clients’ reputation through innovative use of social media platforms
• Implement a variety of programs like competitions and interactive questions to increase the engagement and followers for the innovative use of Facebook, Twitter, Instagram and other channels.
• Develop and maintain a content calendar to maintain a consistent presence over the social media platforms.
• Use social media to drive awareness of and attention to events and programs
• Observe and update the client the latest trends, topic of interests.
• Continually research new social platforms and their potential use and make recommendations for implementation as appropriate
• Ensure that the client’s brand is properly represented, and not misrepresented by unauthorized accounts or activities on social media
• Research materials and write content for social media and website.
• Track and analyze key performance metrics on social media activities, making recommendations to change/adjust/maintain strategies and tactics.
• Conduct competitive analysis research such as competitor offerings and tactical best practices.
• Regularly report on competitor social media activities and make recommendations to change and enhance the brand’s social media activities to match and exceed what their competitors are doing.
• Data base management
• Research materials and write articles for their website.
• Maintain a day to day observation on the website.
• Drive traffic to the website through the creative use of Facebook and Twitter.
• Implement creative ways to increase the followers and engagement.
• Research materials, editing content and proof reading articles in the magazine.
• Constantly observing the competitors and applying the strategy and tactics differently to achieve successful engagement and build a presence among the key audience.
• Media relations
• Press release distribution
• Data base management
• Provided PR support for the clients.
• dealing with enquiries from the public, the press, and related organisations
• Liaising with clients, managerial and journalistic staffs.
• Organize a press event for a client
• liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
• Issuing of press releases to targeted media of GCC
• collating and analysing media coverage;
My prime responsibilities designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites.
1. Contributed ideas for the table top calendar design for South Indian Bank
2. Contributed a lot of ideas for the improvisation ads of Jayalakshmi Silks-leading bridal apparel
3. Worked on a brochure for Jos Alukkas-India’s leading jeweler
4. Worked on a research on the effectiveness of advertising campaigns for Union Bank and Bank of India.