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Safwan Makhdari, Tourism Market Researcher & Podcast Speaker

Safwan Makhdari

Tourism Market Researcher & Podcast Speaker·Tourism Frequency

Saudi Arabia

Bachelor's degree, Business And Tourism - International Hospitality Management

Work experience

Total years of experience: 16 years, 5 months

Tourism Market Researcher & Podcast Speaker

January 2022 - Present

Tourism Frequency

Medina, Saudi Arabia

January 2022 - Present

• Founded Tourism Frequency to explore and share insights on Saudis evolving tourism landscape.
• Conducted extensive field research across Saudi to evaluate key destinations, services & experiences.
• Assessed quality standards across hospitality, F&B and transportation to identify service gaps.
• Analyzed traveler preferences and market efficiency to provide strategic, experience-based insights.
• Launched a tourism-focused podcast in Feb 2025, built on industry research and insights.
• Created brand identity, mission, concept and overall content to help improve the industry.
Company industry:
Tourism, Museum, & Cultural

Booking Agent

January 2022 - January 2022

Saudi Cruise/MSC Cruises

Riyadh, Saudi Arabia

January 2022 - January 2022

Company industry:
Tourism, Museum, & Cultural

Cruise Ambassador

November 2021 - January 2022

Saudi Cruise/MSC Cruises

Jeddah, Saudi Arabia

November 2021 - January 2022

Company industry:
Tourism, Museum, & Cultural

Event Management Dept. – Event Management Lead

January 2020 - January 2022

University of Prince Mugrin (UPM)

Medina, Saudi Arabia

January 2020 - January 2022

• Event Planning & Strategy: Led planning and development of events to be aligned with strategic goals.
• Events: Managed end-to-end events execution ensuring smooth placement and high impact.
• Budget Management: Managed events budgets effectively and controlled costs.
• Team & Coordination: Directed cross-functional teams, ensured harmony, collaboration & success.
• Communications: Coordinated comms internally & with stakeholders and achieved healthy delivery.
• Logistics & Operations: Handled all logistics and operations ensuring efficient event flow.
• Guests Experience: Evaluated guests experience with light engagement of care and hospitality.
• Compliance & Safety: Ensured all events adhered to safety and regulatory standards.
• On-site Management: Led on-site execution, resolving any sudden issues to maintain event quality.
• Post Event Evaluation: Conducted post-event analysis to identify improvement areas.
Company industry:
Scientific Research & Development

Intern

January 2021 - January 2021

Le Méridien Medina

Medina, Saudi Arabia

January 2021 - January 2021

Company industry:
Hospitality & Accomodation

Intern

January 2021 - January 2021

Dar Al-Iman InterContinental

Medina, Saudi Arabia

January 2021 - January 2021

Company industry:
Hospitality & Accomodation

PR/Destination Promotion Representative

April 2012 - October 2019

Department of Culture and Tourism-Abu

Jeddah, Saudi Arabia

April 2012 - October 2019

• Destination Promotion: Developed and executed strategic plans to increase GCC visitor traffic.
• Tourism Product Development: Conducted market assessments to enhance destination offerings.
• Stakeholder Partnerships: Built and managed relationships to drive tourism growth and collaboration.
• Visitor Experience: Led surveys and data analysis to uplift tourist satisfaction and engagement.
• Performance & Market Analysis: Monitored KPIs and trends to refine promotional strategies.
• Event Management: Planned and delivered media events, FAM trips, roadshows, festivals & more.
• Brand & Image: Managed campaigns to elevate destination image and media perception.
• PR & Communications: Created PR strategies and maintained strong media and public relations.
• Office Operations: Coordinated with HQ, oversaw staffing, and ensured smooth operations.
• Budgeting: Handled all financials activities: planning, allocation, and related reporting.
Company industry:
Tourism, Museum, & Cultural
Job role:
Hospitality and Tourism

Admin/Public & Media Relations Executive

April 2012 - January 2014

Department of Culture and Tourism - Abu Dhabi

Jeddah, Saudi Arabia

April 2012 - January 2014

• Planning and managing: Roadshows and travel fairs participations, media gatherings, local festivals participations and other related events to the industry.
• Managing significant events such as: UAE National Day, Armed Forces Event, Reception of Royal Family, Ambassadors, Diplomats and Key Figures on various events.
• Initiating deals and closing them successfully with Travel Agencies & Tour Operators and Media in GCC countries for promoting Abu Dhabi.
• Building and maintaining strong relationships with media, travel agencies and tour operators in GCC countries.
• Familiarization visits (Fam Trips) for media, travel agencies, tour operators and other individuals.
• Handling all PR and Media related work such as Press Conferences, Writing Press Releases, High Key Delegation handling, Media Related Events, Interviews Preparations, Media Monitoring, etc.
Company industry:
Tourism, Museum, & Cultural
Job role:
Marketing and PR

Admin Exceutive

January 2012 - April 2012

Attar Travel

Jeddah, Saudi Arabia

January 2012 - April 2012

Provided admin tasks in the HR dept. such as: attendance sheets, salary payroll, official letters for employees, medical insurance, etc.
Company industry:
Travel Agency
Job role:
Human Resources and Recruitment

Admin Executive

January 2012 - April 2012

Attar Travel

Jeddah, Saudi Arabia

January 2012 - April 2012

Company industry:
Tourism, Museum, & Cultural
Job role:
Administration

Translator

December 2009 - December 2011

Freelance

Jeddah, Saudi Arabia

December 2009 - December 2011

Provided translation services from English to Arabic and vise versa, such as translating: documents, movies, TV shows, etc.
Company industry:
Media Production
Job role:
Translation

Education

University Of Prince Mugrin

June 2024

June 2024

Bachelor's degree, Business And Tourism - International Hospitality Management

Saudi Arabia

GPA (point): 3.61 out of 4

GPA (point): 3.61 out of 4

University of Prince Mugrin

January 2024

January 2024

Bachelor's degree, International Hospitality Management

Saudi Arabia

Abha Chamber

June 2020

June 2020

Diploma, Public Relations

Saudi Arabia

GPA (percentage): 73.4%

GPA (percentage): 73.4%

Abha Chamber

January 2020

January 2020

Diploma, Public Relations and Media

Saudi Arabia

Yanbu Industrial College

June 2012

June 2012

Diploma, Associate - Accounting & Financial Management

Saudi Arabia

GPA (point): 2.5 out of 4

GPA (point): 2.5 out of 4

Yanbu Industrial College

January 2012

January 2012

Diploma, Accounting and Finance

Saudi Arabia

Skills

Destination Marketing

Expert

Major Events

Expert

Promotions

Expert

Event Management

Expert

Public Relations

Expert

Time Management

Expert

Negotiations

Expert

Teamwork

Expert

Microsoft Office (Word, Excel, PowerPoint)

Intermediate

Destination Promotion

Expert

Event Planning & Management

Expert

Problem Solving

Expert

Relationship Building

Expert

Media Relations

Expert

Communications

Expert

Interpersonal Skills

Expert

Team Management

Expert

Media Tours

Expert

Market Research

Intermediate

Adaptation to Work Environment

Expert

Business Networking

Expert

Office Administration

Expert

Roadshow Management

Expert

Guest Experience

Intermediate

Report Writing

Expert

Project Management

Expert

Administration

Expert

Negotiation

Expert

Marketing

Expert

Management

Expert

BRAND IDENTITY

Intermediate

BUDGET MANAGEMENT

Intermediate

COLLABORATION

Intermediate

EVENT MANAGEMENT

Intermediate

EVENT PLANNING

Intermediate

FIELD RESEARCH

Intermediate

INDUSTRY ANALYSIS

Intermediate

PLANNING

Intermediate

QUALITY ASSURANCE

Intermediate

TOURISM

Intermediate

Languages

Arabic

Native Speaker

English

Expert