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Muhammad Safwan Raza, Digital Marketing Manager

Muhammad Safwan Raza

Digital Marketing Manager·Novomed

United Arab Emirates

Bachelor's degree, Economics, Journalism, Persian

Work experience

Total years of experience: 20 years, 0 months

Digital Marketing Manager

February 2018 - Present

Novomed

Dubai, United Arab Emirates

February 2018 - Present

Manage complete digital marketing operations including SEO, Adwords (SEM), Social Media, Media Buying.
Create marketing communications plans & strategies
Oversee market research for product development
Coordinate with the designing/development team for website development
Coordinate with the content writing team for optimized and well researched articles creation


✱ 360 Degree Digital Marketing ✱ Website Conversion Optimization ✱ Strategic Planning✱ Project Management ✱ Team Building / Training ✱ Client Communication

Company industry:
Medical Clinic
Job role:
Marketing and PR

Digital Marketing Manager

November 2016 - February 2018

Bizrah Medical Cetner

Dubai, United Arab Emirates

November 2016 - February 2018

✱ 360 Degree Digital Marketing ✱ Search Engine Optimization ✱ Pay-Per-Click Advertising
✱ Website Conversion Optimization ✱ Strategic Planning ✱ Social Media Marketing
✱ Project Management ✱ Team Building / Training ✱ Client Communication

Company industry:
Medical Clinic
Job role:
Marketing and PR

Search Engine Marketing Specialist

February 2012 - August 2016

Emirates Hospital

Dubai, United Arab Emirates

February 2012 - August 2016

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.


http://www.cosmesurge.com/ (Keywords: Nose Surgery Dubai, Tummy Tuck Dubai, Liposuction Dubai, Rhinoplasty Dubai, Nose Job Dubai, Nose Reshaping Dubai, Botox Dubai, fast weight loss dubai, cosmetic surgeries dubai, breast plastic surgery dubai, mesotherapy for hair Dubai. hair transplant Dubai)

http://www.emirateshospital.ae/ (Keywords: Allergy Clinic, Breast Cancer Clinic, Wrinkles Treatment Dubai, Baby Bottle Syndrome Dubai, Ear Nose Throat Clinic, Snoring Solutions Dubai)

http://www.stratford.edu/ (Keywords: Accounting Diploma, Bachelor of Arts in Hospitality Management, Bachelor of Science in Healthcare Information Management, Certificate in Advanced Culinary Arts, Associate of Applied Science in Accounting, Associate of Applied Science in Medical Assisting, International Master of Business Administration, Master of Science in International Hospitality Management, Associate in Applied Science in Pharmacy Technician, Associate of Applied Science in Baking and Pastry Arts, Associate of Applied Science in Network Management and Security )

Company industry:
Medical Clinic
Job role:
Marketing and PR

SEO Manager

April 2006 - February 2012

Sofizar

Lahore, Pakistan

April 2006 - February 2012

As a Project Manager I have worked on these projects:

http://www.ticketluck.com Keywords: Wicked Tickets, cheap WWE tickets, cheap gold cup tickets, cheap taylor swift tickets keywords (working from last four years on this project, handling the whole site, updation on daily basis, get keywords of Events Tickets industry on weekly basis through Adwords, Bing and yahoo campaign and work on these keywords to rank organically. That’s really huge project, more than 140, 000 pages of website, and countless keywords to work on, currently we are ranking on more than 20000 keywords including big events such as Super Bowl Keywords, WWE, Wicked, Lion King, Lady Gaga etc)
http://www.m2soft.co.kr (Keywords: Reporting Tool (That was Korean project.)
http://www.tomasha.com (Keywords: Free Ringtones, Free MP3 Ringtones, Mobile Screensavers )


Recently Going Projects:

http://events.excite.com (Keywords: wiz khalifa tickets, jason aldean tickets, celine dion tickets, gold cup tickets)
http://www.eddirect.com (Online Education Related Keywords)


Responsibilities:
• Keyword Analysis
• Competitor Analysis
• Content Publishing
• Website analysis and evaluation
• Launch Search Engine and Directory submission campaigns
• Building internal and external text link campaigns
• External Paid Link Campaigns
• perform the webmaster tasks on the company site
• Pay Per Click Campaign Management
• Website marketing strategy
• Web performance tracking
• Conversions Tracking
• RSS & BLOGs Creation
• Create Weekly Sales Report
• Create keywords Ranking report
• Advice the Graphic Designers about the navigation and layout issues
• Pay Per Click Campaign Management

Company industry:
IT Services
Job role:
Marketing and PR

Education

Punjab University Lahore, Pakistan

March 2005

March 2005

Bachelor's degree, Economics, Journalism, Persian

Pakistan

Skills

Phone Skills
Expert
Phone Skills
Expert
Gold
Expert
Gold
Expert
SEO
Expert
SEO
Expert
Economics
Expert
Economics
Expert
Mobile
Expert
Mobile
Expert
SEO/ Internet Marketing
Expert
SEO/ Internet Marketing
Expert
Web Designing
Intermediate
Web Designing
Intermediate
SEM
Intermediate
SEM
Intermediate
Web Designing
Intermediate
Web Designing
Intermediate
Search Engine Optimization
Expert
Search Engine Optimization
Expert
Phone Skills
Expert
Phone Skills
Expert
Gold
Expert
Gold
Expert
SEO
Expert
SEO
Expert
Economics
Expert
Economics
Expert
Mobile
Expert
Mobile
Expert

Languages

English
Expert
Arabic
Intermediate
Urdu
Expert

Training and Certifications

Training
Diploma in Software Engineering
GCT Railway Road Lahore
Jan 2004

Hobbies

  • Cricket
    Award best player at GCT college Raiwind Road Lahore. Played inter board Leather Ball Tournament for PBTE