Branch marketing manager
IRAM – Jewelry
مجموع سنوات الخبرة :7 years, 6 أشهر
manage and coordinate all marketing, advertising and promotional staff and activities
conduct market research to determine market requirements for existing and future products
analysis of customer research, current market conditions and competitor information
develop and implement marketing plans and projects for new and existing products
manage the productivity of the marketing plans and projects
monitor, review and report on all marketing activity and results
determine and manage the marketing budget
deliver marketing activity within agreed budget
develop pricing strategy
liaison with media and advertising
Handling all marketing and sales projects starting from Market research, budget planning to project supervision.
Training sales and marketing Reps to work according to Project plan.
Handling all kinds of marketing campaigns (Auxiliary sales force, Door to Door, SMS campaigns, direct mail, in store promotions, Road show …etc).
Writing ads in magazines & newspapers.
Analyze all projects data and prepare its closing report and present it to the clients.
Project Worked on
Data-Base management
In-Store Promotions- P&G, Johnson Wax, President, Sekem, DANONE, Danette
Auxiliary Sales Force- P&G (Green Storm), Danone, Exxon Mobil, Gillette, Sekem.
Door to Door Projects- P&G (Ariel, Always)
Brand Specific Activities-P&G (Mobile Clinic)
Sampling- P&G, Chi, Sun silk
Special Programs- P&G (POME), (Prenatal Care), Itsalat International (Mobile Exchange campaign)
Pilot testing- P&G
Direct Mailing- P&G (Cheetah), Chi
Call Centers- P&G (Pampers) (TV Program)
Road Shows- P&G, Itsalat