Salesforce Administrator
Matech Consulting & Outsourcing
Total years of experience :8 years, 2 Months
• Designed, developed, and implemented custom Salesforce solutions to streamline operations and achieve project goals.
• Experience with Sales Cloud, Marketing Cloud, Service Cloud, Pardot, and CPQ of Salesforce.
• Created objects, fields, workflows, automations, validation rules, and more.
• Initiated and customized Salesforce fields, page layouts, record types, searching, list views, queues, reports, and dashboards.
• Managed user profiles and permissions to ensure proper data access and security within the Salesforce platform.
• Proficient in creating comprehensive test plans and strategies for Salesforce applications.
• Developed and delivered comprehensive training programs for Salesforce users.
• Integrated Salesforce with external applications, such as Pardot, Marketo, and Marketing Cloud, through connectors.
• Proficient in handling large-scale data imports, ensuring accuracy and integrity through meticulous validation and cleansing processes, resulting in seamless integration and improved operational efficiency.
• Managed Salesforce roles, profiles, sharing rules, workflows, and groups.
• Oversee all aspects of user and license management, including new user setup and deactivation, roles, profiles, permissions, and public groups.
• Integrated DocuSign with Salesforce Organization.
• Proficient in using Salesforce CPQ to configure products, manage pricing, and generate accurate quotes. .
• Expertise in managing and maintaining product catalogs, pricing data, and other relevant information within Salesforce CPQ.
• Actively engage in professional development initiatives, including workshops, seminars, and online courses, to enhance skills and stay updated with industry trends, ensuring continual growth and proficiency in Salesforce administration and marketing automation.
• Managed Salesforce Organization for CareCloud.
• Improved sales processes for CareCloud in Salesforce.
• Oversee data migration for CareCloud's multiple Salesforce organizations.
• Administer and configure Salesforce to align with business requirements.
• Developed comprehensive marketing automation systems strategies tailored to specific business objectives, leveraging tools such as Marketo, Salesforce Marketing Cloud, or Pardot to drive targeted messaging and improve ROI across multiple channels.
• Managed Salesforce application user profiles, roles, permissions, generating security tokens, and validation rules.
• Organized profiles and enforced object-level, field-level, and record-level security.
• Generated email templates in HTML and inbound emails using Visualforce for the clients.
• Generated and customized reports and dashboards to provide real-time insights into sales performance, enabling better decision-making by the management team.
• Created users, roles and permission sets, sharing rules, and record-level permissions to provide shared access among different users
• Set up, maintain, and optimize email marketing campaigns utilizing Salesforce Marketing Cloud, Marketo, and Pardot.
• Worked on Email Studio, Advertising Studio, Web Studio, Journey Builder, Automation Studio, Audience Studio, Query Studio, and Analytics Builder.
• Build data extensions within Marketing Cloud to store customer data, allowing for more targeted and personalized messaging.
• Conducted A/B testing on marketing campaigns within Marketing Cloud.
• Executed JavaScript code on SFMC cloud pages to run pop-ups.
• Proficient in Marketo, adept at designing and executing automated marketing campaigns, nurturing leads, managing customer engagement, and analyzing campaign performance to drive measurable results and ROI.
• Utilized creativity in problem-solving to develop innovative solutions within the Salesforce platform, optimizing data management processes and driving user adoption through intuitive interface designs.
Proud to achieve Consecutive Scholarships throughout my academic career.