Sahana T S

• Formulating regional Insights & Yearly Communication Strategies
• Driving innovation roadmap by category

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Developing ad-hoc and initiative planning recommendations

• Ensuring digital integrations within plans

• Monthly, Quarterly and Yearly monitoring and communication reports (offline and online)
• Tracking and analyzing the portfolio’s brand health data and correlating them to our levels and activities
• Create new media assets & media properties which suits brand requirement to generate additional revenues
• Monitoring the competitive brands’ activities and preparing appropriate retaliation plans
• Coordinating with the buying team to ensure client satisfaction
• Researching and analyzing data to translate ideas into quantifiable results
• Adept in Mapping Client requirements, deriving solutions and negotiating better deals
• Monitor on-going campaign performance, ensuring campaigns are executed properly and according to client expectations.
• Provide strategic post-campaign analysis and provide recommendations for future initiatives
• Building relationships with clients and consulting regarding media plans and handling day-to-day requests
• Conducting competitor research in order to help our clients to achieve best results with their campaigns

Strategic Planning:
• Responsible for strategic media recommendation for the brands.
• Responsible for assisting seniors in making annual/ quarterly media approach presentation and post evaluation of campaigns.
• Responsible for creating new media assets & media properties which suits brand requirement to generate additional revenues
• Researching and analyzing data to translate ideas into quantifiable results
• Adept in Mapping Client requirements, deriving solutions and negotiating better deals

People Development:
• Training the Junior Planners & Management Trainees to have a better understanding of basic media tools and planning processes

• Mapping client’s requirements and deriving solutions.
• Coordinating with Creative / Media/Production Team
• Market research & study
• New product launches
• Product & Trade promotion
• Formulating & implementing sales promotion activities & events for Brand Awareness & product Visibility