Saheer KP

• Developed and managed digital marketing strategies that increase online traffic and brand visibility 40% YoY for sports, leisure & entertainment industry.
• Managed a team of marketers, designers, developers, content writers and SEO specialists.
• Optimized paid campaigns, reducing CPA by 28% and improving ROI.
• Managed 1.2 million marketing budgets, ensuring optimal spend allocation.
• Analysed performance metrics (ROI & KPIs) using GA4, Search Console, ChatGPT, Claude, Gemini and report results to the stakeholders.
• Leveraged ChatGPT, Claude, and Gemini to generate high-converting ad copy, campaign strategies, keyword research, and content ideas.
• Collaborated with creative and content teams for creating AI-powered marketing videos and creatives using InVideo, Canva and HeyGen.
• Research market trends, consumer behavior, competitors and optimize spend and performance based on the insights.
• Managed the external agency for video and photo shoots required for campaigns and social updates, enhancing brand content quality.
• Proficient in remarketing campaigns on Facebook, Instagram and Google Ads.
• Plan, execute, and measure A/B tests and conversions.
• Collaborate with development teams to optimize website and landing pages, driving a 22% increase in conversion rates.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Managed SEO, GEO, AIO and AEO to increase organic search traffic and rankings.
• Managed development of website and mobile application projects with an external agency from concept to launch.
• Coordinated with hosting and payment gateway provider to maintain platform uptime and functionality.

• Led ecommerce performance marketing.
• Managed Google, Meta and LinkedIn campaigns.
• Improved ROI through analytics, remarketing and CRO.
• Managed a team of marketers, designers, developers, content writers and SEO specialists for E-commerce brand (Fashion, electronics, accessories etc.).
• Measure the performance of all digital marketing campaigns and assess ROI and KPIs and report results to the stakeholders.
• Executed remarketing campaigns, driving retention and improved conversion rates.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.

• Executed SEO, SEM and paid social campaigns for travel industry.
• Generated qualified leads and improved conversion funnels.
• Making new concepts for video & image ads, with designs and catchy captions for travel products and services.
• Analyzed traffic trends via Google Analytics and optimized conversion funnels.
• Coordinated lead distribution to the sales team and regular follow-up to increase sales.
• Creating ad concepts for Khaleej Times, Gulf News and voice ads in FM Radios.
• Content management in WordPress website and Google Plus update.

• Managed Google Ads, website content, analytics and IT support.