Saheer KP

• Developed and managed digital marketing strategies that increase online traffic and brand visibility 40% YoY for sports, leisure & entertainment industry.
• Managed a team including digital marketers, designers, developers, content writers and SEO specialists.
• Optimized Google Ads & social campaigns, reducing CPA by 28% and improving ROI.
• Managed 1.2 million AED digital marketing budgets, ensuring optimal spend allocation.
• Analysed performance metrics (ROI & KPIs) using GA4 and Search Console, and report results to the stakeholders.
• Research market trends, consumer behaviour, competitors and optimize spend and performance based on the insights.
• Managed the external agency for video and photo shoots required for campaigns and social updates, enhancing brand content quality.
• Proficient in remarketing campaigns on Facebook, Instagram and Google Ads.
• Plan, execute, and measure A/B tests and conversions
• Collaborate with development teams to optimize website and landing pages, driving a 22% increase in conversion rates.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Managing on-page, off-page, and technical SEO to increase organic search traffic and rankings.
• Managed development of website and mobile application projects with an external agency from concept to launch.
• Follow up the project plan with the agency to ensure the completion of the project within the timeframe.
• Content management in website and mobile application.
• Coordinated with hosting and payment gateway provider to maintain platform uptime and functionality.

• Managed paid campaign on Facebook, Instagram, LinkedIn, Google Shopping and Display ads.
• Managed a team of digital marketers, designers, developers, content writers and SEO specialists for E-commerce brand (Fashion, electronics, accessories etc.)
• Measure the performance of all digital marketing campaigns and assess ROI and KPIs and report results to the stakeholders.
• Executed remarketing campaigns, driving retention and improved conversion rates.
• Identify trends and insights and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Monitor, track, and report all social media activities.
• Planning for our own affiliate marketing program.
• Creating new marketing plans for increasing brand value and sales.
• Making new concepts for video & image ads, with designs and catchy captions.
• Handling Email marketing campaign for re-marketing.
• Brainstorm new and creative growth strategies.

• Planned and executed paid campaign in Facebook, Instagram, LinkedIn, and Google Ads for travel and tourism products.
• Making new concepts for video & image ads, with designs and catchy captions for travel products and services.
• Conducted SEO (on-page, off-page, technical) improvements to enhance organic visibility.
• Analyzed traffic trends via Google Analytics and optimized conversion funnels.
• Generating queries and leads online using Google ads and Meta ads.
• Coordinated lead distribution to the sales team and regular follow-up to increase sales.
• Creating ad concepts for print media such as Khaleej Times, Gulf News and other language newspapers.
• Creating concepts for voice ads in FM Radios.
• Creating new marketing plans for increasing brand value and sales.
• Responding to queries through Facebook comments, messages and emails.
• Content management in WordPress website and Google Plus update.
• Handled email and SMS marketing campaigns for customer engagement.

• Executed Google search campaigns for IT company.
• Executed Bulk email marketing campaigns.
• Content management on website.
• Monitor and measure campaigns in Google Analytics.
• Part of the system migration team.
• Supported operating system migration from Windows XP to Windows 7.
• Provided Data backup and recovery.
• Provided User support and troubleshooting.
• Installation, configuration, and testing of banking applications