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Saheer KP, Digital Marketing Manager

Saheer KP

Digital Marketing Manager·Padel Land Sports L.L.C & Royal Camel Group

United Arab Emirates

Bachelor's degree, Information Science

Work experience

Total years of experience: 13 years, 2 months

Digital Marketing Manager

November 2020 - Present

Padel Land Sports L.L.C & Royal Camel Group

Dubai, United Arab Emirates

November 2020 - Present

• Developed and managed digital marketing strategies that increase online traffic and brand visibility 40% YoY for sports, leisure & entertainment industry.
• Managed a team including digital marketers, designers, developers, content writers and SEO specialists.
• Optimized Google Ads & social campaigns, reducing CPA by 28% and improving ROI.
• Managed 1.2 million AED digital marketing budgets, ensuring optimal spend allocation.
• Analysed performance metrics (ROI & KPIs) using GA4 and Search Console, and report results to the stakeholders.
• Research market trends, consumer behaviour, competitors and optimize spend and performance based on the insights.
• Managed the external agency for video and photo shoots required for campaigns and social updates, enhancing brand content quality.
• Proficient in remarketing campaigns on Facebook, Instagram and Google Ads.
• Plan, execute, and measure A/B tests and conversions
• Collaborate with development teams to optimize website and landing pages, driving a 22% increase in conversion rates.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Managing on-page, off-page, and technical SEO to increase organic search traffic and rankings.
• Managed development of website and mobile application projects with an external agency from concept to launch.
• Follow up the project plan with the agency to ensure the completion of the project within the timeframe.
• Content management in website and mobile application.
• Coordinated with hosting and payment gateway provider to maintain platform uptime and functionality.

Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

Digital Marketing Manager

December 2019 - September 2020

Bossl LLC (Ecommerce)

Dubai, United Arab Emirates

December 2019 - September 2020

• Managed paid campaign on Facebook, Instagram, LinkedIn, Google Shopping and Display ads.
• Managed a team of digital marketers, designers, developers, content writers and SEO specialists for E-commerce brand (Fashion, electronics, accessories etc.)
• Measure the performance of all digital marketing campaigns and assess ROI and KPIs and report results to the stakeholders.
• Executed remarketing campaigns, driving retention and improved conversion rates.
• Identify trends and insights and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Monitor, track, and report all social media activities.
• Planning for our own affiliate marketing program.
• Creating new marketing plans for increasing brand value and sales.
• Making new concepts for video & image ads, with designs and catchy captions.
• Handling Email marketing campaign for re-marketing.
• Brainstorm new and creative growth strategies.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Digital Marketing Specialist

May 2015 - November 2019

Smart Travel LLC

Dubai, United Arab Emirates

May 2015 - November 2019

• Planned and executed paid campaign in Facebook, Instagram, LinkedIn, and Google Ads for travel and tourism products.
• Making new concepts for video & image ads, with designs and catchy captions for travel products and services.
• Conducted SEO (on-page, off-page, technical) improvements to enhance organic visibility.
• Analyzed traffic trends via Google Analytics and optimized conversion funnels.
• Generating queries and leads online using Google ads and Meta ads.
• Coordinated lead distribution to the sales team and regular follow-up to increase sales.
• Creating ad concepts for print media such as Khaleej Times, Gulf News and other language newspapers.
• Creating concepts for voice ads in FM Radios.
• Creating new marketing plans for increasing brand value and sales.
• Responding to queries through Facebook comments, messages and emails.
• Content management in WordPress website and Google Plus update.
• Handled email and SMS marketing campaigns for customer engagement.

Company industry:
Travel Agency
Job role:
Marketing and PR

Digital marketing and IT Support

March 2013 - April 2015

Vibrant Serve Freezone LLC

Dubai, United Arab Emirates

March 2013 - April 2015

• Executed Google search campaigns for IT company.
• Executed Bulk email marketing campaigns.
• Content management on website.
• Monitor and measure campaigns in Google Analytics.
• Part of the system migration team.
• Supported operating system migration from Windows XP to Windows 7.
• Provided Data backup and recovery.
• Provided User support and troubleshooting.
• Installation, configuration, and testing of banking applications

Company industry:
IT Services
Job role:
Marketing and PR

Education

Vinayaka Mission University

January 2009

January 2009

Bachelor's degree, Information Science

India

in

Skills

Influencer Marketing
Expert
Influencer Marketing
Expert
SEO
Expert
SEO
Expert
Affiliate Marketing
Expert
Affiliate Marketing
Expert
Google Adwords
Expert
Google Adwords
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Google search console
Expert
Google search console
Expert
social media optimisation
Expert
social media optimisation
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
social media marketing
Expert
social media marketing
Expert
google adwords
Expert
google adwords
Expert
google my business
Expert
google my business
Expert
influencer marketing
Expert
influencer marketing
Expert
content management system
Expert
content management system
Expert
Project management of website & mobile app
Expert
Project management of website & mobile app
Expert
google analytics
Expert
google analytics
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Project Management
Expert
Project Management
Expert
SEMrush
Expert
SEMrush
Expert
SEO strategy
Expert
SEO strategy
Expert
HubSpot
Expert
HubSpot
Expert
Search engine marketing
Expert
Search engine marketing
Expert
Team Management
Expert
Team Management
Expert
Budget Management
Expert
Budget Management
Expert
search engine optimization
Expert
search engine optimization
Expert
Market Research
Expert
Market Research
Expert
performance marketing
Expert
performance marketing
Expert
strategy development
Expert
strategy development
Expert
Content Marketing
Expert
Content Marketing
Expert
competitor analysis
Expert
competitor analysis
Expert
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
Stakeholder Management
Expert
Stakeholder Management
Expert
External Relations
Expert
External Relations
Expert
Agency Relations
Expert
Agency Relations
Expert
SEO
Expert
SEO
Expert
Affiliate Marketing
Expert
Affiliate Marketing
Expert
Generative engine optimization (GEO)
Expert
Generative engine optimization (GEO)
Expert
AI optimization (AIO)
Expert
AI optimization (AIO)
Expert
Answer engine optimization (AEO)
Expert
Answer engine optimization (AEO)
Expert

Languages

English

Expert

Hindi

Expert

Malayalam

Beginner

Training and Certifications

Training
Digital / social media marketing
SEO International

Hobbies and interests

Reading
Traveling,
Badminton,
Cricket,
Padel,