Sahil Garg

F&B / QSR venture Zomato & Swiggy with consulting arm
• Built & scaled a registered D2C consumer brand (Pvt. Ltd.) to $100K ARR within 12 months without external funding, via multi
channel distribution (Direct + Online food Marketplaces), disciplined pricing strategy, and conversion rate optimization
• Achieved break-even in Year 1 by engineering unit economics - SKU-level menu optimization, demand forecasting across peak/off
peak cycles - while maintaining 4.3+ platform ratings consistently
• Advising 3+ early-stage VC-backed E-commerce and F&B brands on marketplace visibility, order throughput optimization delivering
20-30% uplift, and omnichannel demand scaling strategies

• Owned P&L for City Key Accounts (14% of platform revenue); recovered 18% brands from negative to positive CMPO (contribution
margin per order) through digital ads optimization, discount rationalization, and commercial renegotiations - delivering 80 bps net
margin expansion across top-10 cities
• Grew City Key Accounts revenue by 11% by setting up GTM (Go-to-Market) for rapid-delivery model (Zomato Quick); onboarded
40%+ strategic key brands in a record 6 weeks
• Built centralized strategic dashboards consolidating city & category benchmarks, net margin per order, and city P&L metrics into a
single operational view - improving revenue forecasting accuracy across 10+ cities
• Negotiated strategic partnerships with enterprise brands, driving incremental GMV; managed 4 direct reports (AVPs, Business
Analysts) and 22 indirect reports (City Leads), reporting directly to the CEO

• Delivered $4Mn revenue efficiency by architecting pricing & Joint Business Planning (JBP) strategy across Amazon, Flipkart, and Blinkit
• Accelerated exchange-led demand by 12-15% by building recommerce ecosystem partnerships with CXOs (Cashify, Yaantra)
• Launched Samsungs first Q-Commerce (quick commerce) channel on Blinkit, generating 9.7M+ high-intent impressions, $100K
earned media value, unlocking a new digital distribution channel and expanding omnichannel commerce reach
• Expanded monetization of Samsung Care+ and Samsung Axis co-branded credit card, delivering 3X adoption growth via GTM and
funnel optimization
• Increased conversion by 22 bps (3-4% uplift) by conceptualizing and scaling Assisted Video Commerce across digital marketplaces
• Led cross-functional teams across Product, Marketing, Supply Chain, D2C and Finance (10+ stakeholders across platforms); reported
to the E-commerce Sales Head

• Architected a B2B logistics marketplace focused on Part-truckload (PTL) from 0 to 1, scaling to $350K ARR in 6 months; built and
hired offline and tele-sales teams from scratch, enabled digital performance marketing, created the Annual Operating Plan (AOP)
• Designed end-to-end online user journeys, improving the platform conversion by 24% through pricing and UX optimization
• Acquired 500+ MSMEs across 18 cities; negotiated strategic partnerships & executed complex commercial agreements with
Delhivery, Rivigo, and GATI, enabling multi-city scale and service reliability
• Led a 40+ member cross-functional sales, supply, and operations team; partnered closely with Finance, HR, Tech, and Operations
functions and managed senior stakeholder alignment at CBO, CFO & CEO level

• Raised $300K from international VCs and scaled to $100K ARR within 6 months via a B2B Agri-commerce model
• Operated farm-to-market supply chain across 60+ acres; established distribution partnerships with WalmartBest Price, BigBasket,
and Modern Bazaar - contributing 35% of revenue

• Drove National Strategic Accounts portfolio revenue from $15Mn to $40Mn (+170%) by accelerating user acquisition, unlocking
retention funnels, optimizing pricing, discounts, and assortment - across VC-backed brands, global brands, and cloud kitchen majors
including Curefoods (eat.fit), FreshMenu etc.
• Reduced discount burn by 53% ($0.5 to $0.2 per order), restoring contribution margin positivity through RFM framework
• Increased conversion rates by 460bps (7.5% to 12.1%) through cohort-based targeting, funnel optimization and A/B testing
• Developed digital ads monetization engine generating $2Mn revenue with 2.75X ROAS
• Launched hyperlocal grocery category (Zomato Markets) with a 3-member core team, delivering $1Mn revenue in Month 1
• Built premium supply vertical generating $1.8Mn MRR and 40K premium users through strategic partnerships and C-Suite
negotiations with Marriott, ITCHotels, Hilton etc. - directly transferable to the UAE/GCC e-commerce & marketplace landscape

• Part of the founding team for the category - built the vendor ecosystem from scratch across 90+ vendors and 18 cities, enabling
direct brand partnerships and competitive procurement pricing through strategic market insights and demand-led stock planning
• Grew category GMV from $30Mn to $80Mn (+150%) by architecting pricing strategy, expanding assortment, and driving vendor
negotiations across marquee brands
• Negotiated & managed strategic brand partnerships with Sony, Micromax, and Intex - including launching the first-ever Micromax
Smart TVs on Flipkart, unlocking exclusive launches and strengthening competitive positioning
• Evaluated potential brands, and championed TCLs launch on the platform, delivering $4.5Mn+ GMV within 6 months
• Improved inventory efficiency by reducing returns from 1.3% to 0.8% and maintaining 88% in-stock availability through demand
forecasting and supply planning
• Scaled digital ads monetization to 3.5% of category revenue by delivering 5.7X ROAS through in-app visibility
• Led a cross-functional team of 4+ & multiple vendor stakeholders, aligning supply chain, pricing, and GTM execution at national scale

• Managed $7Mn P&Lfor flagship brands (Garnier, LOréal Paris, Maybelline) across Punjab by leading a 60+ member sales organization
spanning GT, MT, wholesale, and Cash-and-carry channels (Walmart Best Price, Metro)
• Expanded distribution footprint by 24% by strengthening channel coverage & GTM across 29 distributors & 65+ sub-distributors
• Reduced distributor churn from 18% to 5% by redesigning partner engagement, incentive structures & redesigning sales territories

• Managed $9Mn P&L across multiple territories - Kolkata, Tamil Nadu (TN) and Bangalore, by leading a 60+ member team including
channel sales managers, distributor sales executives
• Delivered 12-26% revenue growth by expanding distribution footprint (+41% active outlets) Accelerated m-commerce 8x campaigns