Marketing Manager
Souq.com
Total years of experience :20 years, 5 Months
a- Online Marketing: Managing all the operation regarding the online marketing, Social, Paid, communication, newsletter.
Achievement:
- The top 30 websites in Egypt.
- Achieving the monthly target and the ROI for each channel.
- Achieving 1 million+ fans on Facebook.
b- Offline Marketing:
- Developing and executing all the offline marketing activities and operations for souq.com in Egypt, such as:
o Startup Weekend Cairo Sponsorship.
o Entrepreneurship day.
o Harlem Globe Trotters Event Sponsorship in Cairo
c- Commercial Planning ( merchandising ):
- Acting as the brain connecting the sourcing team to the online marketing:
o Defining which items should be sourced to achieve targets.
o Evaluate and forecast sales and products/category performance.
d- Corporate deals and bulk sale: Coordinating and handling the bulk sales and corporate deals with different departments to deliver a premium service to clients.
e- Partnership relation: developing new partners to increase and enhance the souq.com services portfolio:
a. Shipping companies
b. White label
c. Mobile Operators
d. Developing marketing campaigns and strategies for business partners ( Philips- Ra Sport including “ Levi’s- Geox - Timberland-Quicksilver”- Mobinil-etc.. )
Designing and participating in design and creative direction of online and print media.
Winner of the linux Award for design and featured at Techcrunch
http://techcrunch.com/2010/06/22/linux-the-peoples-product/
Those workshops were aiming to train and equip job seekers with a set of skills that will help them to get a job in the field of Online marketing and E-commerce through a joint initiative between Souq.com and EFE education for Employment.
Managing the Digital Face of Souq.com, which includes online marketing and Social media activities, some of the focus areas are:
Brand development
Social Media
PPC
SEM
E-Mail Marketing
Onsite merchandising
Analytics and forecasting
Budgeting and planning
Media Planning
Team Building
Training and development
Media buying
a- Online marketing:
Managing all the operation regarding the online marketing, Social, Paid, communication, newsletter.
Achievements:
- Best Facebook Page under Retail category in the arab world, by the pan arab web awards.
- Achieving monthly Targets.
- Planning the monthly marketing calendar.
b- Commercial Planning ( merchandising)
c- Corporate deals and Bulk Sales.
d- Developing marketing campaigns and strategies for business partners.
e- Developing the Student competition online and digital marketing strategy the Hit2012.
Conducted an workshop for executives and training session for top level managers from GM, Novarts, Savola, Etc.., discussing Online marketing and E-commerce.
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
1-Create and manage Souq.com paid search strategy in order to maximize traffic to the site (Google Adwords)
2-Luanch and manage all online campaigns related to the site that include: all display campaigns on various networks and portals
3-Report Bi-weekly on the performance of all running campaigns: spent, performance, and the optimization of those campaigns
4-Manage Souq.com social media campaigns
5-Manage launch of new stores on Souq.com, Landing pages for campaigns, and system messages that pertain to communications in both languages: Arabic and English.
6-Work with the business development team in maximizing sales in their vertical.
7-Work with our Tech team with all maintenance and technology releases
i joined SADAF technology development as a marketing consultant, helping in developing strategies, work flow analysis, and brand management for some of the projects developed by SADAF.
SADAF was recognized as the one of the 31 fastest growing digital companies in the MENA region according to ArabNet
http://arabnet.me/meet-31-fast-growing-digital-companies-participating-digital-showcase/
i worked as organizer for student activities of the palestinian students in cairo andi have participated in:
1- represented palestine in cairo ICT 2005
2- published with my colleagues a student magazine.
3- organizer of the land festival in OPRAH house "cairo "