سعيدي محمد

• Lead key account and traditional trade operations across Makkah and Jeddah regions for Almarai.
• Manage strategic accounts including Danube, Bindawood, Manuel, Raya, and Star.
• Supervise and develop cross-functional teams including supervisors, salesmen, merchandisers, and delivery teams.
• Manage more than 35 sales routes and 944 customers across dairy, bakery, foods, and dual-temperature channels.
• Drive revenue growth, profitability improvement, and market expansion through strategic commercial execution.
• Implemented route optimization and distribution planning initiatives improving operational efficiency.
• Installed over 158 commercial fridges to strengthen merchandising visibility and in-store execution.
• Utilize SAP, Power BI, and Advanced Excel to monitor KPIs, forecasting, sales performance, and analytics.
• Coach and mentor sales teams to improve leadership capability and operational performance.

• Managed regional sales operations across FMCG retail channels
• Delivered consistent revenue growth and market expansion
• Led field sales teams to achieve targets
• Ensured product availability and retail execution excellence

• Supervised daily sales operations
• Supported distribution and coverage targets
• Executed merchandising and promotional activities