BRAND MANAGER
The Office
Total des années d'expérience :4 years, 3 Mois
Identified, developed and executed marketing, branding, social media and PR strategies, campaigns, media planning and action plans based on the client objectives and Industrial and market situations and trends.
Designed well suited and appropriate market research solutions by leveraging innovative research techniques.
Forecasted Sales trends and Price patterns based on syndicated insights and data from clients.
Collaborated in Re positioning, re targeting, re branding, loyalty, sales growth, product and app development, brand launch, product distribution, GTM, content roadmap and business expansion strategies and programs.
Conducted descriptive, predictive and prescriptive analytics of brands to form actionable Marketing strategies.
Performed situation, demographics and trend analysis, benchmarking, feasibility, SWOT, PESTLE, Consumer journey and competitive landscape mapping for existing and entrant brands.
Conducted social media listening, campaigns monitoring and evaluating to provide consultations based on real time data and insights in a timely and accurate manner and to measure KPIs and metrics.
Successfully developed and administered Brand health Check tool by designing survey questionnaires, Data collection methodologies and interpretation as well as visualizations of results using statistical software tools.
Managed client accounts by preparing and delivering reports monthly and quarterly.
Key achievements :
Successfully managing and overseeing self-reliant Brand health check process
Presented valuable insights on brand, target audiences, Industry, demographics and competitors to form actionable branding and Marketing strategies
Developed marketing campaigns by utilizing various advertising models, marketing calendars and action plans
Assisted in go-to-market, branding, launching, CX and product development strategies
Mapping consumer journey and its touch points to assess and enhance each strategic phase both digitally and conventional.
Performed situational, market, promotional and visual assessments for the clients by desk research and secondary sources.
Developed Brand health check tool for the company for process and marketing automation and generate leads.
Designed questionnaires and articulate methods to collect data.
Interpret data and present reports on results.
Key achievements :
Single-handedly developed Brand health check tool by identifying its attributes, methodology and visualizations of reports.
Identifying the objectives of an assigned marketing research project; determines the best methods to use to meet those objectives.
Drafting of questionnaires, polls, surveys, and other data collection resources.
Researching and compiling of data related to current product market, customer demographics and interest, and factors influencing the focal problem, analyzes and Interpretations of results to identify ways of business growth.
Forecasting sales trends based on collected data.
Delivers reports and presentations of findings to focal persons.
Consult clients about objectives and requirements of projects.
Formulate a plan and present it to senior management by doing quantitative or qualitative research.
Analyze and interpret data to identify patterns and solutions, including surveys and interviews.
Remain fully informed on market trends, other parties research and implement best practices.
Post Graduated with distinguished CGPA (3.84/4.00)
Passed with A grade in business related 2-year degree