Digital Marketing & PR Lead
Petromin Corporation
Total years of experience :12 years, 4 Months
Create comprehensive communication plans for Petromin Express and Petromin AutoCare (Leading Automotive Service Provider in KSA), ensuring effective delivery of brand values and tactical campaigns to the targeted audience.
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Diligently working to ensure that the assigned marketing budget effectively translates into increased station footfall, by launching comprehensive marketing plans that encompass all communication categories, including branding, tactical approaches, and content calendar management.
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Working closely with product managers to ensure that marketing plans are closely aligned with their goals.
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Orchestrated the successful launch of four dynamic business websites for Petromin Corporation within a remarkably short timeframe, showcasing an unwavering commitment to enhancing user experience, optimizing SEO performance, and seamlessly integrating innovative chatbot functionalities.
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Establishment of authoritative blogs for Petromin Express and Petromin AutoCare, strategically positioning these enterprises as go-to sources of industry insights and information, thereby solidifying their reputation and credibility.
• Devised and implemented personalized, automated chatbot workflows, thoughtfully tailored to individual page content, resulting in a substantial boost in user engagement, satisfaction, and retention rates.
• Played an integral role within a comprehensive focus group, diligently analyzing consumer behavior and deciphering key determinants influencing purchasing decisions, thus empowering the company with invaluable market insights.
• Seamless collaboration with creative agencies, ensuring impeccable adherence to brand guidelines and alignment with overarching business objectives for both static and animated creative works.
• Drafted, refined, and directed press releases, leveraging compelling narratives to captivate audiences and secure media coverage, further enhancing Petromin's industry standing.
• Architected and executed multifaceted content marketing strategies across social media platforms, expertly orchestrating a harmonious blend of organic and tactical initiatives, culminating in a remarkable upswing in user engagement and overall satisfaction.
• Elevated community management protocols by forging close collaboration with customer service teams, deftly addressing, and resolving complaints with a heightened emphasis on timeliness and customer-centricity.
• Actively monitored website performance utilizing Data Studio, adroitly leveraging UTM parameters to meticulously measure campaign effectiveness, and harnessing data-driven insights to continuously refine and optimize digital campaigns.
• Demonstrated exceptional leadership in overseeing and facilitating seamless internal communications across the organization, fostering a cohesive and synergistic environment.
• Drove a prestigious collaboration with Formula One and the Saudi Super Car Club, masterfully positioning the Petromin brand within elite circles and amplifying its visibility on a global stage.
• Nurtured and managed a diverse partner ecosystem, forging unique and mutually beneficial alliances with esteemed brands such as McDonald’s, HyperPanda, and Baskin Robbins, thereby magnifying the brand's reach and impact.
• Actively identified and harnessed emerging trends and insights, orchestrating nimble adaptations of marketing campaigns to remain at the forefront of industry dynamics.
• Developed complex communications briefs and skillfully facilitated flawless execution by agencies, ensuring the seamless translation of vision into impactful creative outputs.
• Managed a comprehensive content calendar across all social media platforms, meticulously overseeing both organic content initiatives and strategic media buying endeavors, thus maintaining an optimal brand presence and resonance.
Managing marketing functions for MENA region, overseeing $1M budget & 6-member team. Advertising, on-ground marketing activities, collateral, tradeshows, event management, digital marketing campaigns, social channels, video production & creative content.
Managed marketing campaigns such as conferences, seminars etc. & helped drive 60% of customer acquisition, resulting in huge sales pipeline.
Created 2-3 pieces of content per month for company newsletter, also helping to create database of 5, 000 within 2years with landing pages.
Created social presence of company over LinkedIn, Facebook, YouTube & Twitter & helped generate several leads.
Serving 500+ clients globally & ensuring client satisfaction via marketing campaigns
Plan & execute email campaigns, landing pages & PPC for lead generation.
Eliminated need to hire new team members by training current employees into performing dual roles
Increased customer satisfaction by working on video testimonials, client feedback forms & customer visits with souvenirs.
Manage corporate communication, brand image building and solution awareness campaigns.
Develop marketing strategies in collaboration with sales department to increase sales volume in KSA & Dubai.
Market research & analysis of KSA & Dubai to gather information on competitor activity and update management accordingly.
Oversee marketing & promotional materials such as brochures, newsletters, flyers etc.
Oversee SEO, SEM, & creative content update on regular basis for brand awareness and lead generation over website & social channels
Oversee marketing budget and allocate funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
Collaborate with strategic EBM partners internationally and manage marketing activities
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition