Creative Director
LOWE LINTAS
Total years of experience :26 years, 5 Months
Heading a team of 6. Conceptualising, thinking, ideating of creative ideas for print, film, outdoors etc
MISC 2005 - present
Digital Experience
In the digital cyberspace, for clients I have created communication
bytes such as - Ban n e rs, PopUps, ContentW rit in g,
Ove rseeingF las h an imat io n, Contests, V irals
Lowe Lintas 2002 - Present
Creative Director
Worked on brands like -
ForceMoto rs - was a part of the launch of FORCE ONE SUV, the company's first foray into the commercial
vehicle segment. Created Dealer ads, Launch and commercials to announce the arrival of a promising new
entrant in the highly competitive SUV segment. Conceptualized digital ideas too.
S avlo n S o ap - Even though Savlon is an antiseptic soap, it is gentle. So the aspect of protection through gentleness was brought about in the campaign.
Min istryofTou ris m - The task was interesting and challenging. Everyone knows about frequently visited
places, but not of places where the freedom movement began. Our task was to bring footfalls into these places in an interesting manner. The end result was a sepia toned campaign highlighted places. The Ministry of
Tourism liked it so much that, the campaign graced their greeting cards that year.
JohnDee re - The No. 1 agricultural solutions company in the USA wanted to created mark in India, even
though there were around for sometime. In India, their forte' was Tractors. We created a distinct identity for
John Deere and created awareness for their tractor brands.
Dald a - Once upon a time, a tried and tested brand that was the pride of every lady's kitchen. Over the years the brand slid into oblivion owing to various factors. We wanted to bring Dalda back into kitchens. We did
campaigns involving film and press along with promotional ideas like Cookery contests.
Milma - What Amul is to us, Milma is to Kerala. The dairy giant was undergoing a major make-over after years of advertising inertia. Created a theme campaign with the positioning statement Let's grow with Milma. This came from the insight the generations have grown with Milma's different product. A film showcasing Milma different
products was done. However, having said that, the we film did could have been executed a lot better. One of those cases where the script preceded the film.
Finolex- the market leaders in PVC pipes. Through these pipes, water is carried across long distances towards its destination. This was the insight with which we came up with the proposition 'paani ko apni manzil
tak paunchaye.' There was a commercial to announce this, followed by a corporate film that beautifully
showcased Finolex's Ratnagiri plant.
C arrie r AC s - as pioneers of air conditioning, Carrier is environment conscious. This aspect was brought out in the film done for them.
PSL Erickson 2000 - 2002
Copy Group Head
Worked on brands like -
Mah in d ra Brit ishTelecom - one of the foremost names in world telecom. Corporate ads, brochures were
created for MBT.
Pondiche rry To u ris m - The french may have left India a long ago. However their influences still linger strong in Pondicherry. Created a campaign which focussed on the French aspect of this tiny South Indian union
territory.
Mah in d ra Trac t o rs - the undisputed leaders in Tractors in India. Mahindra has a different HP tractor for to suit every need. Created communication based on crucial insights from hinterlands for Arjun, Sarpanch and
other Mahindra Tractors.
M-S e al - Joins anything. To convey the same, use famous monuments in India and the world.
Mudra 1999 - 2000
Sr. Copywriter
Worked on brand like -
P riya Pickles - Created regionalized communication for Priya's wide range of pickle variants.
S at yam Compute rs - Those were the halcyon days of Satyam. Did a lot of internal communication and appointment ads for them.
Allwyn Du ro lin e - Once people swore by Allwyn Duroline Refrigerators. We rode high on this brand promise, with communication covering ads, brochures, etc.
G ATI - setting the pace for state of the art logistics across India, we made sure that the communication we did,
was true to the brand promise- that of delivering on time, intact.
MAA Bozell 1998 - 1999
Copywriter
Worked on brands like -
De c o lam L amin at e s - The erstwhile then leaders in laminates. Created a campaign that said Decomagic.
Covered their palette of shades branding each one of them.
Bamb in o - the name synonymous with vermicelli. Was a part of Bambino journey into kitchens and hearts with comprehensive communication.
EC IL - For Electronics Corporation of India, there were lot of brochures done for their various product
offerings.
VizagSteelP lan t - Working for the Vizag Steel Plant was great. To begin with, it familiarized us with the beautiful port city of Vizag. Then, we created an exhaustive range of communication for Vizag Steel Plant.
The company laid a lot of emphasis on internal communications. Every quarter they published a magazine
'Gangavaram Se.' It was as good as a coffee table book. We to create articles for it. A true delight to work on.