Senior Graphic Designer
daraz.pk
Total years of experience :7 years, 1 Months
Involved in the ideation to execution process of weekly CP campaigns.
Creating Landing pages for different channel i.e: Home & Living, Fashion, Electronics, Kids & Stationery, Beauty & Mart.
Making Key Visuals for Mega Campaigns mechanics.
Creating the UI for different modules in the app i.e: (pay channel, daraz wallet)
Unlocking Potential: A 360-Degree Campaign on Dyslexia" is a comprehensive initiative aimed at raising awareness and understanding of dyslexia. The campaign's research highlighted the challenges and misconceptions surrounding dyslexia, leading to the big idea of reframing it as a unique cognitive trait with strengths. The design execution focused on creating an inclusive visual identity, with a vibrant color palette and easily readable typography. Infographics and illustrations were used to simplify complex information. The campaign utilized a digital platform, including a website and social media, to share stories, debunk myths, and provide support. Through this approach, "Unlocking Potential" seeks to create a more inclusive and supportive environment for individuals with dyslexia.
