Marketing & E-Commerce Manager
Emirates Cooperative Society
مجموع سنوات الخبرة :17 years, 5 أشهر
ACHIEVEMENTS
• Pioneered the establishment of the cutting-edge e-commerce department and successfully launched Emirates Coop's groundbreaking e-commerce platform in 2018, revolutionizing the company's digital presence and expanding its reach.
• Exceeded expectations by driving a remarkable 109% growth in e-commerce sales, surpassing the previous year's performance and achieving extraordinary results in 2021, demonstrating expertise in boosting online revenue and maximizing business profitability.
• Achieved outstanding cost savings by successfully negotiating a remarkable 12% reduction in logistics expenses.
• Established strategic alliances with prominent grocery aggregators including Careem, Talabat, Instashop, Swan, Now Now, El Grocer, Deliveroo, etc.
• Drove an exceptional 20% surge in social media following, captivating and expanding the brand's digital community through compelling content and strategic engagement initiatives.
• Streamlined and optimized the internal reporting structure, overseeing a diverse team of 4 e-commerce supervisors, 3 designers, 2 décor in-charge, and 17 e-commerce staff.
• Pioneered the successful launch of the Mazaya customer loyalty program and led the seamless introduction of new mini-marts and supermarkets across prestigious locations (Zayed University, Oud Metha, Lehbab, Muteena & Furjan).
• Launched innovative promotional campaigns on a monthly basis, strategically designed to attract and acquire new customers, stimulate increased spending, and ensure the retention of existing customers.
• Supervised and coordinated with branch managers to ensure effective in-store product displays and merchandising materials, utilizing economic space to optimize visibility and drive customer interest.
• Handled all aspects of the AGM meetings, Gulfood & SIAL exhibition from planning to execution. Revolutionized communication channels by implementing an innovative and automated WhatsApp platform.
• Represented the company as a PR and Brand Ambassador at various events and trade shows. Leveraged a deep understanding of the brand to effectively promote the organization, build strategic partnerships, and enhance brand visibility within the industry.
• Collaborated with cross-functional teams such as Sales, Operations, and Product Development to align marketing strategies with overall business objectives.
• Conducted market analysis to identify emerging trends, competitive landscapes, and consumer insights. Leveraged this information to develop data-driven marketing strategies and targeted campaigns that effectively positioned the brand in the market and provided a competitive edge.
• Collaborated with creative agencies, design teams, and copywriters to develop compelling marketing collateral, including print advertisements, digital assets, and promotional materials.
• Conducted regular competitor analysis to assess industry trends, pricing strategies, and promotional activities. Leveraged these insights to refine marketing strategies, differentiate the brand, and stay ahead of competitors in the market.
• Kept abreast of the latest marketing trends, tools, and best practices, integrating this knowledge into marketing strategies and driving continuous improvement in marketing activities.
• Served as Assistant Marketing Manager and played a pivotal role in the establishment and development of the marketing department and the in-house decoration department from the ground up. Worked on comprehensive planning, strategizing, and execution to create functional departments that supported the organization's marketing objectives.
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