Account Manager - Marketing and Sales
TransTech LLC
Total years of experience :5 years, 4 Months
Managing B2B clients of UAE Banking industry to provide ATM integration services
Liaising and work very closely with PMO for preparing the proposals and project delivery
Responsible for preparing the business proposals and presentations
Set and Achieve the sales targets . Also define the strategy to achieve the targets
Responsible for continued growth of revenues, new customer base and diversity of service lines
To consistently increase market share for TransTech Products and Services through effective communication and marketing campaigns
Maintain and increase revenue and profit margins to ensure profitability and business growth.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business
Faysal Bank Limited
Assistant Brand Manager - Retail Products & Marketing Sept 2012 - Present
Key Responsibilities:
• Managing Premium segment (Wealth Management), Alternate Distribution Channels, Islamic Banking and Consumer Finance portfolio which includes Credit Cards, Personal Loans, Auto Finance and Mortgage.
• Managing alliances/loyalty initiatives.
• Handling Social Media and Digital Marketing channels.
• Managing Corporate website.
• Strategic planning with product teams.
• Working with partner agencies and assuring communication objectives are met.
• Campaign management including campaign budgets.
• Working closely with internal cross-functional teams to assure zero discrepancy between planning and execution.
• Managing social media and alternate media channels such as Smartphone application for Consumer Finance division.
• Ensuring objectives are met within the budget and have maximum ROI.
• Ensuring the cost-cutting objective of organization is met by exploring alternate mediums for task completion.
• Involved in the re-engineering of Marketing process.
Achievements:
• Planning and execution of Personal Installment Loan revenue generation campaign in alliance with Nokia Pakistan. The results were beyond expectation and total lead generation in revenue terms was
Rs. 141, 516, 000.
• Planned and executed 6 animated TVCs for airing in T20 Tournament 2014, under stringent deadlines.
• OceanMall redemption campaign - Mall activation and branding - 2014.
• PSO Co-branding campaign for loyalty - 2013.
• Part of launch team of Faysal Personal Installment Loan, a key revenue generator - 2013.
• Revamped corporate website's CF and Islamic Banking sections including content and creative development.
• Part of launch team of Barkat China UnionPay Card - 2013.
• Part of team for conducting T-2O tournaments.
Blue Communications Sept 2010 -Sept 2012
Assistant Manager - Client Service
Key Responsibilities: • Maintaining a portfolio of clients from diversified industries including DHL, P&G, Dunkin Donuts, Novartis, Barclays, Regent Plaza and Future Technologies.
• Working with clients on campaign planning and execution.
• Liaising with clients to discuss and identify their advertising requirements.
• Handling budgets, managing campaign costs and invoicing clients.
• Developing pitches for business development.
• Briefing and assisting internal creative team to ensure that the content is developed as per client's needs.
• Working on events, activations and documentaries from initiation to execution.
• Part of developing Barclays Volunteers 2012 initiative - A global intra-Barclays CSR competition.
• Part of planning an exclusive high-end event for DHL's 30 years in Pakistan celebration.
• Business development with P&G and Novartis.