Consultant (Retail Business)
NESCON Projects
Total des années d'expérience :19 years, 0 Mois
Develop new retail business opportunities by conceptualizing and executing innovative customer engagement strategies. Launched The MATI-BHETI initiative to target High Income Non-resident people of the state. Fine tuned the REFERRAL program by existing clients. Resulted in 3X increase in leads and 1.6X Prospects.
Conduct regular market studies to understand competitors and market trends and provide timely feedback to the associated management. Doubling and better equipping the Utility area was agreed as a result.
Lead a team of 100+ On & Off roll Sales Managers, Sell-Out Supervisors, In-Store Sales Consultants, Sales Officers and Business Partner sales team.
Driven Channel Development and Retail Excellence Programs by drawing experiences from best practices in the FMCG Industry. Increased retail coverage by 1.8X and Visibility by 1.5X. Increased market share from sub 30% to 40%+ in certain territories.
Built Sales capacity for future by increasing distributor count by 1.4 times and distributor infrastructure, finance & manpower by 2X.
Designed and executed various route to market models, ATL and BTL promotional rollouts for rural market penetration.
Analyzed competition data and business figures and provide timely feedback to the Sales and Distribution team, MARCOM team regarding performance of the assigned geography. Reduced Information redundancy by half.
Developed performance improvement plan for Sales team to meet performance goals through periodic appraisals and on the job training. Had one of the highest Band Upgradation (40%+) in the region.
Headed a team of 45+ Sales Officer / In-charge, Distributor sales team to achieve primary & secondary sales target and other sales KPI.
Designed and executed various route to market models, zone centric sales and marketing activities.
Conducted market studies to understand competitors and market trends and provide timely feedback to the management Team.
Provided timely reports and feedback to the sales team regarding performance of their assigned geography.
Driven primary & secondary sales target and other sales KPI and mentoring PSR &secondary sales team on In Call Execution for increased sales capability. Grew Net revenue by 1.5X in all the working territories. Increased SKU/order by 2X.
Driven channel development through Channel-Category Matrix Execution at market Level and building on sales capacity - Distributor infrastructure, finance, manpower, etc. and driving sales automation process. Developed and Led ‘CHANGE TO CHOICE’ project to increase confectionary and noodles penetration by 2X. Was the 1st business territory to achieve 100% Sales automation in Eastern region.
Executed sales promotion activities as per Activity Calendar and manage promotional agencies. Tripled the Tier II/III school count and heads sampled.
Identified and executed targeted promotional activities (Maggi Quiz) at educational events, trade fairs, In-shop promotions.
Coached the merchandising team on planogram execution. Led to 50%+ increase in forward stock share.
Conceptualized and Prepared project proposals for Govt. Clients. Coordinated with internal and external stakeholders for smooth sales Closure. Increased the client count from 2X - 3.5X in assigned geographies.
Conducted technical seminars and discussion sessions to promote new products and services. Consolidated the Solution Selling Concept 'Power of One’, creating business opportunities for allied divisions.
Maintain healthy business receipt cycle. 70% increase in timely business receipts.
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