Sakshi Sarkar

Work Description:

• Currently working for a media relations and a PR company based out in Los Angeles, California
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests.
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Currently working on several tools: Cision, Critical Mention, Canva, Asana, ClickUp, Web Scraping tools, Hubspot, Word press, Mailchimp, Quickbooks, Zoho etc.

Coordinating with All Principal’s / HOD’s/Deans for conducting smooth work to improve quality, productivity and efficiency of every team member.
Establishes and implements short- and long-range organizational goals, objectives, strategic plans, policies, and operating procedures; monitors and evaluates programmatic and operational effectiveness, and effects changes required for improvement.
Attracting talent and setting training standards and best hiring procedure.
Provides professional consultation and leadership to all faculty and staff employed by the component and service as the principal point expertise on all matters relating to the specified functional area of focus.
Managing high level student enquiries, grievances and complaints.
Working to achieve NAAC A+ Grade with NIRF Ranking.
Closely monitoring Alumni Activity, Industrial Mentoring activity and Department wise Employability skills activity.
Recruiting, Training, and Onboarding of New Employees.
Employee Grievance, Employee Engagement Activities conducted.
Making business strategies for the upcoming admission season.
Taking care of the Admissions team by providing business trends and mentoring the members.
Performs miscellaneous job-related duties as assigned.
Create and improve proposals for our existing and new clients.
Design PPT’s for Admissions.
Conduct seminars at Schools, Colleges and Educational Fairs.