Regional Sales Manager
MABANI STEEL LLC
مجموع سنوات الخبرة :9 years, 2 أشهر
Restructured company operations in KSA and Bahrain; initiated key hires and staff training program
* Registered major accounts incl. @ Spark, Saudi Aramco, Maaden, Sabic
* Participated in major contracts including oil field supply @Spark 16000 MT of PEB Steel, plus major oil and
gas internationals like McDermottt, Baker Hughes, Halliburton; all high tonnage of PEB and HR
* Participating in Bahrain for major project Bahrain Exhibition Centre 14, 700 MT HR
* Participating in Al-Jouf, Al-Baha airport, and multiple airbases around the country for airplanes shelters
* Enter Neom projects starting by bidding on workers villages along Red sea area
* Hold weekly, monthly meetings with the team in each region to follow up status of each project.
* Achieving targets on monthly basis, measuring KPIs and customer satisfaction
* Developed and approved budget rolling forecasts and achieved 8% cost reductions and 12% YOY growth
Commercial / KSA, Bahrain
* Overall P&L for KSA/Bahrain across all business units and segments. Managed 25+ sales associates across
multiple regions for legacy and new product market expansion. MENA strategic planning. Lean budgeting.
* Developed and expanded the gas business in all KSA regions and successfully led to the signing of long-
term contracts with major accounts such as Saudi Aramco, SABIC, and other oil and gas companies
* Set-up new Product line divisions in the Western and Southern region of KSA to expand the business and
increase bottom line income growth
* Delivered 89% RFC accuracy and over-delivered top and bottom line commitment for 2018 and 2019 YTD
o 4% external sales growth in 2018 vs. a target of 0.2%
o Improved EBIT % by 5 basis points through savings initiatives, cross-functional with logistics and
operations, restructuring and price adjustments
* Secured all government certifications for specialty trading as added value products through successful
negotiations and networking; resulting in significant profit margin increase and market-share capture
* Secured required approvals and qualifications for complete product lines from Aramco, SABIC, etc.
Led the daily activities of the fiber division, built effective operations and 10-year strategic vision
* Process Improvements: increased operation efficiency by establishing a solid tracking system to monitor
material utilization and maintenance cycles.
* Cost Control: reduced costs by 10% by utilizing loss analysis and elimination tools vs. a target of 6%.
* Capacity Planning: introduced and developed process reliability glide paths to increase capacity utilization
for all manufacturing plants to meet the demand growth projections.
* International Sourcing: value-add products for trading by introducing international sources in Fiber sector.
* Business Development: upgraded division business units (Exeed Geotextile, Exeed Glass wool, Emirates
Bags Factory, Emirates Filament Factory); reduced manufacturing down-time; grew employee productivity
* Agile Manufacturing: Built operational strategies, capabilities, capacities and resources management
systems to establish flexible, reliable and agile manufacturing units to adapt to changing business needs
and to meet competitive challenges from global market participants
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